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Digital Marketing Manager | Skincare Industry Only
LuxaDermeMumbai, Maharashtra, India2 days ago
Job descriptionDevelop and implement integrated digital marketing strategies to drive brand awareness, website traffic, and D2C sales. Identify new opportunities for digital expansion (influencer marketing, affiliate programs, emerging platforms). Drive performance across India and international markets. Oversee SEO strategy for LuxaDerme’s website and marketplace content to boost organic visibility. Work with content & creative teams to align messaging, storytelling, and brand tone across channels. Ensure blogs, newsletters, and campaigns are optimized for both engagement and search. Use tools like Google Analytics, Meta Business Suite, Amazon Advertising Console, and other dashboards to track campaign performance. Prepare weekly / monthly reports with actionable insights. A / B test creatives, messaging, and targeting to continuously improve results. Lead a small digital team (executives + interns) and manage external agencies / freelancers when needed. Work cross-functionally with marketplaces, design, operations, and brand teams to ensure cohesive campaigns. Stay updated on digital marketing trends and competitor activity in beauty / skincare. 7–8 years of experience in digital marketing, preferably in beauty, skincare, personal care, or FMCG . Hands-on expertise in Google Ads, Meta Ads, SEO, and email marketing . Experience managing D2C e-commerce websites (Shopify, etc.) is a plus. Strong analytical skills with a data-driven mindset. Creative thinker with the ability to translate brand vision into impactful campaigns. Excellent communication, leadership, and stakeholder management skills.
1. Performance Marketing & Campaigns
- Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook / Instagram), YouTube, and other digital platforms.
- Manage marketplace ad spends (Amazon, Flipkart, Nykaa) in collaboration with the marketplaces team.
- Continuously monitor KPIs like CAC, ROAS, CTR, and conversions to maximize ROI.
2. Digital Strategy & Growth
3. SEO & Content Marketing
4. Analytics & Insights
5. Collaboration & Leadership
Requirements
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Digital Marketing Manager • Mumbai, Maharashtra, India
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