Paid Media Specialist (PPC)

Job Title : Senior Performance Marketer - PPC (eCommerce) Location : Remote Position Overview : We are seeking a highly skilled Senior Performance Marketer specializing in PPC campaigns for the eCommerce sector.

The ideal candidate will have 6-7 years of experience in PPC marketing, specifically within the eCommerce industry, with a strong focus on maximizing Return on Ad Spend (ROAS) and Return on Investment (ROI).

The role requires expertise in managing search engine paid campaigns, particularly Google and Bing, and a proven track record of success in driving results in the USA market.

Key Responsibilities : Develop and execute PPC strategies to drive customer acquisition, sales, and revenue while maintaining a strong focus on ROAS and ROI metrics.

Manage and optimize PPC campaigns across various platforms, with a primary focus on Google and Bing, to ensure maximum effectiveness and efficiency.

Conduct keyword research, ad copywriting, and A / B testing to continuously improve campaign performance and drive conversions.

Analyze campaign data, generate actionable insights, and implement optimizations to enhance overall performance and meet KPIs.

Collaborate with cross-functional teams, including marketing, analytics, and product, to align PPC strategies with broader business objectives.

Stay updated with industry trends, new tools, and best practices to implement innovative PPC strategies and maintain a competitive edge.

Qualifications and Skills : Bachelor's degree in Marketing, Business, or a related field.

• 6-7 years of hands-on experience in PPC marketing within the eCommerce industry.

Proven expertise in managing and optimizing PPC campaigns on platforms such as Google Ads, Bing Ads, etc.

Strong analytical skills with the ability to interpret complex data and derive actionable insights.

Experience in maximizing ROAS and ROI while effectively managing budgets.

Proficiency in using analytics and PPC management tools (Google Analytics, Google Ads Editor, etc.).

Excellent communication and collaboration skills, with the ability to work in a fast-paced environment and drive results.

Additional Requirements : Prior experience in the USA market with a deep understanding of its nuances and consumer behavior.

Certifications in Google Ads or Bing Ads are preferred.

Familiarity with eCommerce platforms and understanding of online consumer behavior is a plus.

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