Paid Social Ads Specialist

About the Company

About Amber (https : / / amberstudent.com) Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital. If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!

Recent spotlight on amber :

Economic Times Article

CNBC TV18 Video

The PIE News

GrowthX Shorts

About the Role :

We are looking for a Paid Social Ads Specialist who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.

Responsibilities :

Responsible for managing Facebook, Instagram and other social channels for performance marketing

Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS

Innovate, come up with new campaign ideas and share it with other team members

Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.

Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends

Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights

Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports

Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date

Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

Qualifications

Previous experience of running Facebook ads extensively

Managed marketing budgets to the tune of 1cr / month or more

At least 2 years of experience in Performance Marketing

Have run ads on lookalike audiences, custom audiences, and interest-based audiences

Required Skills

High Ownership (taking complete responsibility for the growth via the respective channels)

Ability to multi-task, work in a fast-paced start-up environment, and get-things-done

Creative outlook and an eye for detail

Super Iterative (being able to do 1000s of experiments)

Excellent analytical skills

User Empathy (knows the pulse of the user)

What will you get from Amber

Fast-paced growth (can skip intermediate levels)

Total freedom and authority (everything under you, just get the job done!)

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.