Job Title : Performance Marketing Specialist
Employment Type : Full-time
Location : Bangalore.
Experience : 2-5 years
Position Summary :
We are seeking a highly analytical and results-driven Performance Marketing Specialist to lead growth across Meta Ads, Google Ads, Native Advertising, Affiliate, and Influencer Marketing .
You will be responsible for driving measurable performance outcomes - from lead generation and conversions to ROI optimization - using a mix of data insights, creative experimentation, and platform expertise.
Key Responsibilities
Meta Ads (Facebook & Instagram)
- Plan, execute, and optimize end-to-end Meta campaigns across Awareness, Consideration, and Conversion objectives.
- Set up, test, and scale campaigns using A / B testing, audience segmentation, and lookalike targeting.
- Track performance KPIs such as CTR, CPM, CPA, ROAS, and Conversion Rate, and make continuous optimizations to improve results.
- Develop and test creative variations (copy + visuals) in collaboration with design teams to boost ad performance.
- Manage pixel implementation, event tracking, and custom conversions using Meta Events Manager.
- Maintain high-quality lead flow and reduce CPL through constant optimization and remarketing strategies.
Google Ads
Manage Search, Display, YouTube, and Shopping campaigns with a focus on performance efficiency.Conduct keyword research, audience targeting, and ad copy testing to maximize ROI.Optimize bidding strategies and ad extensions for better visibility and conversions.Native & Affiliate Marketing
Launch, monitor, and scale native ad campaigns (Taboola, Outbrain, MGID) to drive high-quality traffic.Build and manage affiliate partnerships to increase lead flow and expand acquisition sources.Negotiate payouts, analyze partner performance, and implement optimization strategiesInfluencer Marketing
Identify and onboard influencers aligned with brand goals and campaign themes.Develop campaign briefs, track performance, and measure influencer ROI across platforms.Analytics, Reporting & Optimization
Analyze campaign data across Meta, Google, and Native platforms using Google Analytics, Meta Ads Manager, and Data Studio.Build and share weekly / monthly performance reports with actionable insights.Implement data-driven recommendations for creative testing, audience scaling, and funnel optimization.Budget & Growth Management
Allocate budgets efficiently across platforms to maximize CPL efficiency and ROAS.Monitor pacing, adjust spend, and ensure performance targets are achieved across multiple campaigns.Qualifications
2–5 years of experience managing Meta Ads and Google Ads with proven performance results.Bachelor's degree in Marketing, Business, or related field.Strong understanding of lead generation, funnel strategy, and remarketing frameworks.Experience using tracking tools (UTMs, Pixels, Tag Manager) and automation workflows (Zapier, CRM integrations).Skills & Competencies
Expertise in Meta Ads Manager (A / B testing, event tracking, conversion optimization).Strong proficiency in Google Ads, Google Analytics, and Data Studio.Knowledge of Native Ad Platforms (Taboola, Outbrain, MGID).Familiarity with affiliate and influencer management platforms.Excellent analytical and problem-solving skills.Strong command over ad copywriting, targeting logic, and funnel structuring.Proficiency in Excel / Sheets for campaign reporting and performance tracking.Skills Required
UTMS, conversion optimization, Affiliate Marketing, Excel Sheets, Google Ads, influencer marketing, Google Analytics, native advertising