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Performance Marketing Specialist - Immediate Joiner

Performance Marketing Specialist - Immediate Joiner

ConfidentialBengaluru / Bangalore, India
20 days ago
Job description

Job Title : Performance Marketing Specialist

Employment Type : Full-time

Location : Bangalore.

Experience : 2-5 years

Position Summary :

We are seeking a highly analytical and results-driven Performance Marketing Specialist to lead growth across Meta Ads, Google Ads, Native Advertising, Affiliate, and Influencer Marketing .

You will be responsible for driving measurable performance outcomes - from lead generation and conversions to ROI optimization - using a mix of data insights, creative experimentation, and platform expertise.

Key Responsibilities

Meta Ads (Facebook & Instagram)

  • Plan, execute, and optimize end-to-end Meta campaigns across Awareness, Consideration, and Conversion objectives.
  • Set up, test, and scale campaigns using A / B testing, audience segmentation, and lookalike targeting.
  • Track performance KPIs such as CTR, CPM, CPA, ROAS, and Conversion Rate, and make continuous optimizations to improve results.
  • Develop and test creative variations (copy + visuals) in collaboration with design teams to boost ad performance.
  • Manage pixel implementation, event tracking, and custom conversions using Meta Events Manager.
  • Maintain high-quality lead flow and reduce CPL through constant optimization and remarketing strategies.

Google Ads

  • Manage Search, Display, YouTube, and Shopping campaigns with a focus on performance efficiency.
  • Conduct keyword research, audience targeting, and ad copy testing to maximize ROI.
  • Optimize bidding strategies and ad extensions for better visibility and conversions.
  • Native & Affiliate Marketing

  • Launch, monitor, and scale native ad campaigns (Taboola, Outbrain, MGID) to drive high-quality traffic.
  • Build and manage affiliate partnerships to increase lead flow and expand acquisition sources.
  • Negotiate payouts, analyze partner performance, and implement optimization strategies
  • Influencer Marketing

  • Identify and onboard influencers aligned with brand goals and campaign themes.
  • Develop campaign briefs, track performance, and measure influencer ROI across platforms.
  • Analytics, Reporting & Optimization

  • Analyze campaign data across Meta, Google, and Native platforms using Google Analytics, Meta Ads Manager, and Data Studio.
  • Build and share weekly / monthly performance reports with actionable insights.
  • Implement data-driven recommendations for creative testing, audience scaling, and funnel optimization.
  • Budget & Growth Management

  • Allocate budgets efficiently across platforms to maximize CPL efficiency and ROAS.
  • Monitor pacing, adjust spend, and ensure performance targets are achieved across multiple campaigns.
  • Qualifications

  • 2–5 years of experience managing Meta Ads and Google Ads with proven performance results.
  • Bachelor's degree in Marketing, Business, or related field.
  • Strong understanding of lead generation, funnel strategy, and remarketing frameworks.
  • Experience using tracking tools (UTMs, Pixels, Tag Manager) and automation workflows (Zapier, CRM integrations).
  • Skills & Competencies

  • Expertise in Meta Ads Manager (A / B testing, event tracking, conversion optimization).
  • Strong proficiency in Google Ads, Google Analytics, and Data Studio.
  • Knowledge of Native Ad Platforms (Taboola, Outbrain, MGID).
  • Familiarity with affiliate and influencer management platforms.
  • Excellent analytical and problem-solving skills.
  • Strong command over ad copywriting, targeting logic, and funnel structuring.
  • Proficiency in Excel / Sheets for campaign reporting and performance tracking.
  • Skills Required

    UTMS, conversion optimization, Affiliate Marketing, Excel Sheets, Google Ads, influencer marketing, Google Analytics, native advertising

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    Performance Marketing Specialist • Bengaluru / Bangalore, India

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