Senior Digital Marketing Executive
ConfidentialPune, India4 days ago
Job descriptionTools and Technology Skills : Google Analytics, Google Ads, Meta Ads Manager (Facebook / Instagram), SEMrush, HubSpot (Marketing Hub), Email Tools, Canva / Adobe Photoshop, WordPress / CMS Platforms, Microsoft Excel (Analytics and Reporting). Soft Skills : Communication Skills, Strategic Thinking, Team Leadership, Analytical Thinking, Creativity, Time Management, Problem Solving, Collaboration, Adaptability, Attention to Detail. Domain Skills : SEO (On-page and Off-page), SEM / Paid Campaigns, Social Media Strategy, Email Marketing and Automation, Conversion Rate Optimization, Web Analytics and Reporting, Content Marketing, Digital Campaign Management, E-commerce Marketing. Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred). 2-3 years of hands-on experience in digital marketing roles. Strong portfolio demonstrating successful digital campaigns, SEO improvements, or lead generation growth.
Responsibilities
- Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns.
- Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for maximum ROI.
- Manage and grow social media presence across platforms through strategic content and engagement.
- Perform advanced SEO activities like backlinking, technical SEO audits, and competitor analysis.
- Create and manage complex automation processes using tools like Make.com and n8n (highly preferred).
- Conduct A / B testing for email campaigns, landing pages, and ads.
- Analyse and report on campaign performance, providing actionable insights and strategies for improvement.
- Mentor junior team members and coordinate with design, content, and tech teams.
- Stay updated with the latest trends, tools, and best practices in digital marketing and automation.
Requirements
Preferred Qualification
This job was posted by BTW Visa Services India Pvt Ltd from BTW Visa Services.
Skills Required
Canva, social media strategy , facebook, Content Marketing, conversion rate optimization , Google Ads, Wordpress Cms, instagram , Google Analytics, Sem, Microsoft Excel, Adobe Photoshop, Seo
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Digital Marketing Executive • Pune, India
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