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Performance Marketer
Performance MarketerCA Rahul Malodia (Malodia Business Coaching) • jaipur, India
Performance Marketer

Performance Marketer

CA Rahul Malodia (Malodia Business Coaching) • jaipur, India
12 days ago
Job description

Location : On-site (Jaipur)

  • Type : Full-time

The candidate will be responsible for the day-to-day management of Facebook Ads campaigns. Our Ads Managers can quickly assess an account, develop a strategy to improve results for the key metrics, and most importantly implement and improve on that strategy over time through testing.

Key Responsibilities :

1. Campaign Management :

  • Develop, implement, and manage Facebook ad campaigns.
  • Monitor campaign performance and adjust strategies as needed to meet client goals.
  • Ensure campaigns are delivered on time and within budget.
  • 2. Audience Targeting :

  • Utilize Facebook's audience targeting tools to reach the right demographics.
  • Conduct audience research to identify and segment target markets.
  • Create custom audiences and lookalike audiences to maximize ad effectiveness.
  • 3. Ad Creation :

  • Design and develop ad creatives including images, videos, and copy.
  • Test different ad formats (carousel, video, collection, etc.) to determine the most effective approach.
  • Collaborate with the design team to produce high-quality visual content.
  • 4. Analytics and Reporting :

  • Track and analyse campaign performance using Facebook Ads Manager and other analytics tools.
  • Generate detailed reports on campaign metrics, KPIs, and ROI.
  • Provide insights and recommendations for improving campaign performance.
  • 5. Budget Management :

  • Allocate and manage advertising budgets effectively.
  • Optimize ad spend to achieve the best possible ROI.
  • 6. Communication :

  • Regularly communicate with Managing Directors to update them on campaign progress.
  • Present reports and insights to Managing Directors, and address any concerns or questions.
  • Collaborate with Managing Director to understand their business objectives and tailor campaigns accordingly.
  • Requirements

  • 4 Years of Facebook Ads Experience o Expertise in Facebook Ads Manager o Comfortable with Ads Reporting & Analytics o Understanding of Facebook’s Ad Policies o Ability to Create & Manage Campaigns
  • Experience with A / B Testing & Optimization o Knowledge of Targeting & Custom Audiences
  • Proficiency in Ad Copy & Creative Development o Experience with Facebook Pixel Implementation
  • Strong Communication & Collaboration Skills o Bachelor’s degree in Marketing, Advertising, or a related field is preferred.
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    Performance Marketer • jaipur, India

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