Paid Media Executive

Job Summary

We are seeking a results-driven Performance Marketing Executive to manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and other B2B channels.

Job Description

We are seeking a results-driven  Performance Marketing Executive  to manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and other B2B channels. The ideal candidate will have experience in performance marketing for B2B sectors such as pharma, life sciences, biotech, healthcare, or technology.

Key Responsibilities :

• Plan, execute, and optimize B2B paid media campaigns across platforms (Google Ads, LinkedIn Ads, Meta)
• Conduct keyword research and audience targeting to improve campaign relevance and performance
• Create and manage campaigns for lead generation, retargeting, and brand awareness
• Monitor daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable insights
• Perform A / B testing on ad copies, creatives, and landing pages to maximize conversions
• Assist in setting up and managing conversion tracking and attribution using tools like Google Tag Manager and Google Analytics
• Assist in preparing monthly reports and communicating performance to internal teams and stakeholders
• Stay updated with industry trends, algorithm changes, and platform innovations

Requirements :

Skills Required

Salesforce, Excel Sheets, Google Ads, linkedin ads , Google Tag Manager, Hubspot, Google Analytics