Senior Business Analyst - CRMConfidential • Bengaluru / Bangalore, India

Senior Business Analyst - CRM

Confidential • Bengaluru / Bangalore, India

10 days ago

Job description

Job Summary

The Data, Digital and Coverage Platform Team (DDCP) unit, sits within the Corporate and Investment Banking (CIB) division, is looking to hire a CRM Business Analyst to join an established program that has been set up to deliver Customer relationship management (CRM) solution for our frontline sales team. The program looks to transform our sales, marketing & servicing approach, to unlock new revenue opportunities and to support our top-line growth ambition.
The CRM Business Analyst will support CRM Product Owner & drive the definition and implementation of pan-CIB transformation initiative CRMx, with a specialization in AI to support the development and optimization of AI-driven initiatives. Responsibilities include aligning the CRM Sales & Marketing Roadmap to the overall vision & strategy set by the Chief Product Owner and to take up ownership of the CRMx Sales & Marketing product backlog.

Key Responsibilities

Key responsibilities :

Presents and leads sessions and requirement workshops, based on Agile Delivery Methods

Defines, refines, socializes, and tracks product roadmap for owned CRM capabilities together with Product Owner(s)

Has knowledge of CRM products (Desired Dynamics 365 etc) to make adequate design decisions & propose solutions to requirements based on industry & technology best practices

Manage vendors, do joint design, and influence product direction

Drive adoption of the product

Assist in identifying areas where AI and automation can improve customer journeys, decision-making or internal efficiency

Translate business problems into AI solution opportunities

Support the implementation and testing of AI-driven features

Stay current on AI trends and use cases in financial services, particularly in enhancing CRM, customer insights, and operational efficiency.

Governance

Adherence to policies and control standards, ensuring compliance and operation within risk tolerance and risk appetite

Maintain awareness and understanding of the regulatory framework in which the Bank operates, and the regulatory requirements and expectations relevant to the role.

Responsible for delivering 'effective governance' within the deliverables and possessing the ability to constructively challenge relevant stakeholders and teams effectively.

Ability and willingness to work through details with relevant control functions in an open and collaborative manner to achieve the desired governance outcome within the bank's risk appetite.

Work with global teams in Risk, Compliance and COO Office to ensure adherence to the Bank's Risk framework, in the identification, assessment, mitigation, control and monitoring of risk.

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct.

Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal

Frontline Sales - Client Coverage Senior Bankers, GAMs, RAMs, FAMs, TB Cash & Trade Sales, Market Sales, FSS Sales and Global Banking Bankers

Country / Regional / Segment CIB Business Managers

DDCP CRM and Sales Enablement Product Owners

DDCP CRM and Sales Enablement Hive Chief Product Owners

FAST - Commercialisation / Change lead & team

Sales Enablement Refinement Forum

Sales Enablement Hive Leadership Team

Sales Enablement Hive Squads

DDCP Frontline Application and Support team (FAST) MT members

CIB Process Owners and Process Owners delegates, where relevant

Risk Framework Owners for CIB Processes, where relevant

Legal, Audit and CFCC, where relevant

CIB DDCP MT, where relevant

CIB Business Head MT's, where relevant

Global Implementations Team

External

External vendors and suppliers, where relevant

Qualifications

Education

Bachelor's Degree

Certifications

Agile Business Analyst training / certification

Languages

English

Skills And Experience

Analytics Thinking & Strong Presentation Skills

Customer Relationship Management

Banking Process

Addressing Frontline Needs – Products and Processes

Human Centred Design

Artificial Intelligence

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.

Time-off including annual leave, parental / maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.

Flexible working options based around home and office locations, with flexible working patterns.

Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.

Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Skills Required

Banking Process, Customer Relationship Management, Artificial Intelligence

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