Product Executive- FMCG Background

We are hiring for the Product Executive from FMCG Background for the Gurgaon location.

Experience : 3 Years - 5 Years

Salary : Best in the Industry

Roles & Responsibilities :

Market Research : Conduct comprehensive market research to identify emerging trends, customer needs and competitive landscapes. Translate findings into actionable insights to drive product innovation.

Product Development Support : Collaborate with stakeholders and assist in product development on desired roadmap and timelines.

Product Positioning : Develop product positioning, messaging, USPs & RTBs that effectively communicates the product&aposs value proposition to target audiences.

Implement Go-to-Market Strategy : Execute go-to-market strategies for new product launches. Coordinate with cross-functional teams to ensure successful product launches, including planning, execution, and post-launch analysis.

Marketing Collateral : Conceptualize marketing collaterals to support sales and marketing efforts. Ensure that marketing materials effectively communicate product RTBs, benefits and features.

Product Training : Prepare product training material for internal stakeholders & external sales team. Conduct training sessions as per the training schedule.

Performance Tracking : Monitor and analyze the performance of product marketing initiatives, including campaign effectiveness, lead generation and sales conversion rates. Use data-driven insights to optimize marketing strategies and improve product performance.

Customer Feedback : Gather feedback from customers and sales teams to understand product strengths, weaknesses and areas for improvement. Advocate for customer needs and preferences in product development discussions.

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Skills Required

Market Research, Product Development, Performance Tracking, Product Positioning, customer feedback, Product Training, Marketing Collateral