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Head of Digital Marketing [Apply Now]
People EquationPune, Maharashtra, India14 hours ago
Job descriptionLead SEO / SEM, paid media, CRM, and analytics with a laser focus on ROI Drive marketing automation, personalization, and customer journey mapping Optimize omnichannel presence—web, social, email, mobile, and beyond Shape compelling brand narratives for University and Hospitality verticals Oversee content strategy, creative direction, and digital storytelling Manage internal comms, PR, and stakeholder engagement with flair Launch student acquisition campaigns that blend precision targeting with emotional resonance Partner with admissions and academic teams to drive enrollment through digital-first outreach Elevate guest experience through digital loyalty programs, seasonal campaigns, and influencer partnerships Build visibility across platforms and drive direct bookings Lead a high-performance digital marketing team and agency ecosystem Own media planning, budget optimization, and vendor negotiations Proven success in leading digital marketing for multi-sector brands Deep expertise in performance marketing, martech, and analytics Experience in Education and Hospitality sectors is a big plus Strategic mindset with hands-on execution chops MBA / PGDM in Marketing or equivalent preferred
Head -Digital Marketing – Group Role
Location : Pune
Reporting To : Vice President – Corporate Office
Experience : 15+ years of overall experience, 6+ years in digital-first marketing leadership across multi-sector environments
Who We are Looking For
A data-obsessed, brand-savvy, performance-driven digital marketing leader who thrives on building impact across Education, Hospitality, Healthcare, and Allied Services. You’ll be the architect of our clients digital growth engine—crafting campaigns that convert, stories that stick, and strategies that scale.
What You will Own
Strategy & Execution
- Build and execute full-funnel digital marketing strategies across all business verticals
- Translate business goals into measurable digital outcomes—traffic, leads, conversions and loyalty
- Own the digital roadmap : from brand awareness to customer retention
Digital Channels & Performance
Brand & Content
Education Marketing
Hospitality Marketing
Team & Vendor Leadership
Candidate Profile
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Head Of Marketing • Pune, Maharashtra, India
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