Digital Marketing Optimization Specialist

Company Description

SoftServ is a global technology company headquartered in Jaipur, India, with offices in the United States. We specialize in digital transformation, offering innovative products, services, and engineering solutions with a strong emphasis on customer success. Our expertise spans industries such as Automotive, Health & Safety, Mining, Healthcare, and Cybersecurity. With a dedicated team of 50+ professionals, we are recognized for our strengths in Rapid Application Development (RAD) and Data Analytics.

Currently, we are developing a next-generation SaaS product that redefines thermal label designing and printing. Our mission is to empower small and medium enterprises with simple, affordable, and scalable label design and printing solutions. To accelerate our product’s presence in global markets, we are seeking a

creative, analytical, and results-driven Digital Marketer

to join our growing team.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns to promote our SaaS product.

Plan and execute SEO / SEM, email, social media, and display advertising campaigns.

Manage paid campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to drive lead generation and brand awareness.

Optimize landing pages, product pages, and digital funnels for higher conversions.

Create engaging content marketing strategies (blogs, case studies, videos, product explainers, etc.) to support inbound marketing.

Track and analyze key performance metrics (CAC, CPL, MQL, ROAS, etc.) and prepare regular reports.

Conduct market and competitor research to identify new opportunities.

Work closely with sales and product teams to align campaigns with business objectives.

Stay updated on digital marketing trends, SaaS marketing strategies, and tools to bring innovative ideas.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, or related field. (MBA / PGDM in Marketing is a plus)

3+ years of proven experience in digital marketing, preferably in a SaaS or B2B product company.

Strong knowledge of SEO, SEM, Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot / Zoho CRM, Meta Business Manager and marketing automation tools.

Experience with content marketing, social media management, and email automation tools.

Solid understanding of B2B SaaS metrics (MRR, churn, CAC, LTV, ARR, etc.).

Strong analytical, creative, and problem-solving skills.

Excellent communication skills and ability to work in a cross-functional environment.

What We Offer

Opportunity to work on cutting-edge SaaS products with global market potential.

A collaborative, learning-driven work environment.

Competitive salary and performance-based incentives.

Career growth opportunities with a fast-scaling product team.

This is a Work-from-Office role at our Sitapura, Jaipur office, where you’ll collaborate with a passionate and innovative team. If you’re ready to grow with us and make an impact, send your CV to hr@softserv.in