Google & Meta Ads Specialist

Company Description

We at Prometteur Solutions Pvt. Ltd. are a team of IT experts, who came with a promise of delivering technology-empowered business solutions. We provide world-class software and web development services that focus on playing a supportive role to your business and its holistic growth. Our highly-skilled associates and global delivery capabilities ensure the accessibility and scale to align client's technology solutions with their business needs. Our offerings span the entire IT lifecycle : from Consulting through Packaged, Custom, and Cloud Applications as well as a variety of Infrastructure Services.

Job Description

Experience - 4+ Year

Job Summary :

We are seeking a results-driven Digital Marketing Specialist with 4+ years of proven experience in managing and optimizing paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram Ads). The ideal candidate should have a strong analytical mindset, creativity for ad copy and creatives, and hands-on experience in achieving high ROI through data-driven strategies.

Key Responsibilities :

• Plan, execute, and optimize performance marketing campaigns on Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram, Audience Network).
• Conduct keyword research, audience segmentation, competitor analysis, and A / B testing to maximize campaign performance.
• Monitor and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, Conversion Rate) and prepare detailed reports with actionable insights.
• Manage budgets effectively to maximize ROI and ensure campaigns remain within the allocated spend.
• Collaborate with the creative / content team to develop engaging ad copies, creatives, and landing pages that align with campaign objectives.
• Stay updated with the latest Google & Meta ad policies, trends, and algorithm changes to keep campaigns competitive.
• Implement conversion tracking, remarketing, and retargeting strategies to drive customer acquisition and retention.
• Optimize campaigns across the full funnel — from awareness to conversion — ensuring alignment with business goals.

Requirements :

Skills Required

CPM, Google Ads, Cpa, Ppc, Cpc, Google Tag Manager, Google Analytics