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Marketing Intern
Whirlpool CorporationGurugram, Haryana, India12 hours ago
Job descriptionRetail Outlet Visits : Conduct frequent field visits to a designated set of retail outlets (General Trade, Modern Trade, and Brand Stores) to gather intelligence on consumer finance schemes. Data Collection & Audits : Systematically collect data on live consumer finance schemes, including : Zero Down Payment, Zero Interest, and EMI offers. Tenure options and processing fees. Specific model-wise offers and discounts. Promotion materials (POS, banners, leaflets) related to finance schemes. Competitor Analysis : Research and document the consumer finance schemes of key competitors in the consumer durable space (e.g., in ACs, refrigerators, TVs). Stakeholder Interaction : Engage with store managers, finance representatives from partner banks and on-ground sales promoters to understand the effectiveness and customer feedback on various schemes. Report Generation : Compile weekly and monthly reports with clear data, trend analysis, and insights on market-leading offers and competitor activities. Use data to create simple comparisons and charts. Feedback & Insights : Provide qualitative feedback on customer queries related to finance, common challenges faced by in-store promoters, and opportunities for new schemes. Education : Currently pursuing or recently completed an MBA / PGDM in Finance or Marketing, or a Bachelor's degree in a related field. Communication : Excellent verbal communication skills with the ability to interact confidently and professionally with a wide range of people. Data Proficiency : Strong skills in Microsoft Excel for data entry, organization, and analysis. Analytical Abilities : A keen eye for detail and the ability to identify trends and patterns from collected data. Field Readiness : Must be comfortable with regular travel within the designated city / area. Gain hands-on experience in the critical domain of Sales & Marketing within the consumer durable industry. Your work will directly contribute to strategic business decisions and sales growth. Receive mentorship from seasoned professionals in sales and marketing. An opportunity to build a professional network and understand the real-world dynamics of retail business.
We are looking for bright Marketing INTERNS for :
- 2 months (Start Date - Nov'25)
- 6 months (Start Date - Jan'26)
Bandwidth : 40 hours / week
Location : Gurugram (in-Office)
Paid Food & travel expenses
Role Overview
We are seeking a highly motivated and proactive Market / Field Research Intern to join our sales and marketing team. This role is crucial for gaining real-time insights into the effectiveness of our consumer finance offers and those of our competitors. The intern will be responsible for on-ground data collection, analysis of financing offers, and providing actionable insights that will directly impact our sales and business strategy.
Key Responsibilities
Required Qualifications & Skills
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Marketing Intern • Gurugram, Haryana, India
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