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Head of Strategy / Growth Architect

Head of Strategy / Growth Architect

Brilliant Brains | AI-Powered Digital Marketing Agencychennai, India
9 days ago
Job description

ROLE MISSION

To architect and scale Brilliant Brains’ revenue, profitability, growth infrastructure, and team performance by building a predictable, AI-powered, financially disciplined growth operating system for both the agency and its clients.

This is not just a marketing role. This is a Business Growth + Financial Strategy + Team Performance Leadership role.

WHAT YOU WILL OWN

1. Agency Growth (Internal)

  • Build and execute the growth roadmap of Brilliant Brains (services, verticals, markets).
  • Develop scalable offers, productized services, recurring revenue models.
  • Drive revenue targets and client value expansion.
  • Lead positioning and market differentiation (AI-first agency).
  • Build partnerships and growth channels.

✅ KPI : Agency revenue growth, ACV, vertical expansion, high-ticket retainers

2. Financial Planning & Profitability Control

  • Own P&L alongside CEO.
  • Design pricing, retainers, and margin safeguards.
  • Allocate resources based on ROI.
  • Ensure every client becomes profitable within 90 days.
  • Prevent scope creep and unprofitable projects.
  • Build financial forecasts and growth models (quarterly).
  • ✅ KPI : Gross profit %, Net profit %, CAC : Revenue, LTV : CAC, Client profitability

    3. Full-Funnel Growth System (Clients + Agency)

  • Architect 90-day and 12-month growth plans.
  • Build end-to-end funnels : Awareness → Acquisition → Conversion → Retention → Advocacy.
  • Standardize experimentation frameworks (offers, creatives, funnels).
  • Integrate AI into performance, creative, lead handling, automation.
  • Ensure result improvement month-over-month.
  • ✅ KPI : ROAS, CAC Reductions, LTV Increase, CVR Uplift, NRR (Net Revenue Retention)

    4. Team KPI Ownership & Accountability

  • Define success metrics for each department.
  • Build KPI dashboards and performance scorecards.
  • Conduct weekly performance reviews with department heads.
  • Fix bottlenecks, coach leaders, improve output quality.
  • Create a high-performance culture with accountability.
  • ✅ KPI : KPI Hit Rate %, SLA adherence, Output quality, Velocity of execution

    5. Cross-Department Alignment (Strategy → Execution)

  • Translate business goals into execution plans.
  • Ensure Performance, Creative, Tech, CRM, SEO, and Sales follow ONE roadmap.
  • Implement growth operating cadence (WBR, MBR, QBR).
  • Eliminate silos and accelerate execution.
  • ✅ KPI : Time-to-execution, Cross-functional efficiency, Clarity of ownership

    6. AI, Automation & Innovation

  • Infuse AI across media buying, creative, analytics, CRM, operations.
  • Build AI agents and automation workflows.
  • Develop proprietary systems and frameworks as competitive moat.
  • Drive continuous testing and innovation culture.
  • ✅ KPI : AI adoption rate, cost / time savings, performance uplift

    7. Client Strategy & Advisory

  • Act as strategic growth partner to founders and CMOs.
  • Lead quarterly business reviews with roadmap and ROI clarity.
  • Move clients from “execution retainers” to “strategic growth retainers.”
  • Increase client lifetime value and retention.
  • ✅ KPI : Client retention %, Upsell revenue, NPS score

    WHO YOU ARE (Ideal Profile)

    ✅ 5+ years in digital growth, performance marketing, or strategy

    ✅ Have scaled multiple brands or portfolio accounts

    ✅ Strong P&L ownership and financial acumen

    ✅ Expert in funnels, paid growth, CRO, CRM, and AI-driven automation

    ✅ Exceptional strategist AND execution orchestrator

    ✅ Comfortable advising C-level founders

    ✅ Proven leadership of cross-functional teams

    ✅ Data-driven, commercially sharp, highly accountable

    ✅ Obsessed with performance, systems, and scale

    BONUS IF YOU HAVE :

    ✅ Agency leadership / Consulting experience

    ✅ Built growth frameworks or playbooks before

    ✅ Worked with AI / marketing automation

    ✅ Launched new service lines or verticals

    ✅ Built a high-performance culture

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