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AssetPlus - Generalist - Growth & Strategy / Strategic Initiatives

AssetPlus - Generalist - Growth & Strategy / Strategic Initiatives

AssetPlusChennai, India
4 days ago
Job description

the job : Role Overview :

Were looking for a sharp, high-agency generalist to join the Strategic Initiatives team - a fast-moving vertical focused on designing and running 01 experiments that unlock new growth vectors across AssetPlus.

This role demands a mix of structured execution, marketing intuition, and creative problem-solving.

Youll work directly on short-term pilots and long-term bets that sit outside the day-to-day BAU, often in ambiguous, greenfield zones.

Key Responsibilities :

01 Experiment Design & Execution :

  • Take early-stage ideas and convert them into testable pilots.
  • Define hypotheses, design test mechanics, set metrics, and execute fast loops with learnings documented.

Project Management Across Stakeholders :

  • Own timelines, resource planning, progress tracking, and stakeholder coordination across multiple projects often spanning marketing, ops, product, training, or external partners.
  • Marketing Integration & Execution :

  • Bring deep familiarity with marketing funnels, creatives, messaging, and digital + offline execution.
  • Collaborate with the marketing team or directly manage campaigns for specific initiatives.
  • Creative Problem Solving & Rapid Prototyping :

  • Apply first-principles thinking to solve unclear problems.
  • Be comfortable iterating with imperfect data, ambiguous mandates, or non-standard tools.
  • Performance Tracking & Learning Loops :

  • Set up dashboards, feedback systems, or cohort-level tracking where needed.
  • Extract insights, run retros, and build internal documentation / playbooks from each pilot.
  • Cross-Functional Orchestration :

  • Navigate across functions from briefing designers to aligning ops, coordinating with external advisors, and looping in founders when needed.
  • Youll act as the glue across diverse contributors.
  • Bias for Action & End-to-End Ownership :

  • This isnt a hand-off role.
  • Youll scope the pilot, write the first doc, get the first 20 calls done if needed, and ensure the last mile is closed.
  • You default to build mode without waiting for 36 years of experience in a startup or high-growth environment, ideally in a cross-functional or generalist role
  • Strong marketing literacy - performance channels, campaign mechanics, messaging, and positioning
  • Proven project management skills with the ability to juggle multiple threads and stakeholders
  • High comfort with ambiguity, speed, and unstructured problem spaces
  • Excellent written and verbal communication - able to brief, persuade, and synthesize well
  • Bonus if youve worked on scale initiatives, go-to-market pilots, or strategic partnerships
  • (ref : iimjobs.com)

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    Generalist • Chennai, India