Talent.com
No longer accepting applications
Creative Strategy Head

Creative Strategy Head

Lyxel&Flamingo (L&F)Kalyan-Dombivli, IN
17 days ago
Job description

Job Title : Creative Strategy Head

Location : Gurugram

Experience : 5+ years in advertising, branded content, or influencer marketing

Reports To : Business Head- Influencer Marketing

Role Overview-

The Creative Strategy Head will lead the agency’s creative vision and strategy across all influencer-driven campaigns. This role combines deep cultural insight, storytelling expertise, and platform intelligence to build thumb-stopping, insight-driven ideas that drive brand relevance and measurable impact. You’ll partner closely with strategy, client servicing, influencer relations, and production teams to shape creative narratives that convert creators into brand evangelists.

Key Responsibilities-

Creative & Strategic Leadership

  • Define the creative direction for influencer-led campaigns across categories (FMCG, fashion, tech, lifestyle, auto, etc.).
  • Translate brand objectives into powerful storytelling ideas tailored to each platform (Instagram, YouTube, X, Snapchat, etc.).
  • Lead brainstorming sessions and mentor creative strategists, copywriters, and designers to craft culturally resonant ideas.
  • Build proprietary creative frameworks that merge trend analysis, data insights, and consumer behaviour .
  • Partner with influencer, creative and media teams to ensure creative and creator selection align seamlessly.

Campaign Development

  • Oversee concept notes, content calendars, creator briefs, and integrated campaign decks.
  • Collaborate with influencer marketing managers to co-create branded content that feels native, relatable, and shareable .
  • Review and refine campaign ideas, ensuring consistency in tonality, storytelling, and execution.
  • Lead the creative articulation for brand pitches and new business proposals.
  • Platform & Trend Intelligence

  • Stay ahead of digital and pop-culture trends, creator behaviour shifts, and evolving audience interests.
  • Develop playbooks for new-age content formats (UGC, reels, live commerce, micro-series, etc.).
  • Leverage performance data to optimize creative frameworks and storytelling styles.
  • Leadership & Collaboration

  • Build and manage a team of creative strategists and content leads.
  • Collaborate cross-functionally with media, creative, influencer management, and production.
  • Represent the agency’s creative voice in client meetings, industry events, and thought-leadership initiatives.
  • Requirements

  • 5+ years of experience in advertising, branded content, or digital strategy.
  • Proven experience leading influencer or creator-driven campaigns.
  • Strong understanding of storytelling, consumer behaviour, and platform algorithms.
  • Exceptional presentation, communication, and client-facing skills.
  • Deep familiarity with creators across categories and regions (macro to micro).
  • Ability to balance creative flair with business thinking —idea + ROI mindset.
  • Nice to Have-

  • Experience in short-form video production or scripting for influencers.
  • An established POV on pop culture, meme culture, and internet sub-communities.
  • Prior agency or network experience with exposure to brand strategy and creative production.
  • Success Metrics-

  • Campaign impact (engagement, reach, sentiment uplift).
  • New business wins and creative pitch conversions.
  • Creator and client satisfaction scores.
  • Innovation benchmarks (new content formats, IPs, or brand collabs launched).
  • Create a job alert for this search

    Creative Head • Kalyan-Dombivli, IN

    Related jobs
    • Promoted
    Head Brand & Content Strategy

    Head Brand & Content Strategy

    equentisMumbai, Maharashtra, India
    We are looking for a brand strategy leader who will work closely with the senior leadership team to.The incumbent will be a creative leader with deep consumer understanding and extensive experience...Show moreLast updated: 28 days ago
    • Promoted
    Lead Strategy & Transformation

    Lead Strategy & Transformation

    HenkelNavi Mumbai, Maharashtra, India
    Taking charge of planning and overseeing projects, from ideation through to completion.Serving as liaison officer between senior management, regional project team and (local) project executers.Ensu...Show moreLast updated: 18 days ago
    • Promoted
    Senior Strategy Manager

    Senior Strategy Manager

    Piramal RealtyMumbai, Maharashtra, India
    Since 2012, Piramal Realty has aimed to enrich lives by setting gold standards for customer-centricity, architectural design, quality and safety. Piramal Group’s legacy of responsible stewardship fo...Show moreLast updated: 9 days ago
    • Promoted
    Head of Copy

    Head of Copy

    HRipple SolutionsMumbai, Maharashtra, India
    Are you a wordsmith who can turn ideas into impact? We’re looking for a Copy Head with sharp creative instincts, agency experience, and strong leadership skills to drive our content and creative st...Show moreLast updated: 30+ days ago
    • Promoted
    Performance Creative Designer (Meta Ads - edTech)

    Performance Creative Designer (Meta Ads - edTech)

    HackingFlixThane, IN
    Applicants MUST fill out this form : .If you do not fill it out, your application will be rejected.Performance Creative Designer (Meta Ads). Fulltime or Paid Internship + Certificate + Pre-Placement O...Show moreLast updated: 17 days ago
    • Promoted
    Head of Sales

    Head of Sales

    AviateKalyan-Dombivli, IN
    At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data. We believe that we have an opportunity (and even a responsibility) ...Show moreLast updated: 30+ days ago
    • Promoted
    Strategy Director

    Strategy Director

    Omnicom Media Group IndiaMumbai, Maharashtra, India
    We Are Hiring | Director – Strategy | Mumbai.We’re looking for a strategic thinker and storyteller to join our Mumbai team, bringing 10–12 years of experience in business, audience, and media plann...Show moreLast updated: 28 days ago
    • Promoted
    Manager - Creative Design

    Manager - Creative Design

    EmeritusThane, IN
    The ideal candidate is a highly skilled individual contributor who has delivered outstanding results on well-recognized projects—whether within a leading ad agency or as part of a marketing team.Th...Show moreLast updated: 30+ days ago
    • Promoted
    Manager – Strategy & Corporate Planning

    Manager – Strategy & Corporate Planning

    Blue Star LimitedMumbai, Maharashtra, India
    Join Blue Star's Corporate Planning & Strategy team in a role that combines strategic thinking with organisational programme management excellence. As Deputy Manager, you'll support management in st...Show moreLast updated: 18 days ago
    • Promoted
    Creative Lead - D2C

    Creative Lead - D2C

    TalentiserMumbai, India
    About the Role : As Creative Lead you will own brand's identity and content strategy - driving visibility, engagement, and growth across all channels.You will lea...Show moreLast updated: 3 days ago
    • Promoted
    General Manager - Creatives

    General Manager - Creatives

    PharmEasyNavi Mumbai, Maharashtra, India
    The Creative Head will be responsible for leading the overall creative vision, brand storytelling, and design strategy for the ecommerce business. This role involves shaping the customer experience ...Show moreLast updated: 7 days ago
    • Promoted
    Corporate Strategy Specialist

    Corporate Strategy Specialist

    Nuvama GroupMumbai, Maharashtra, India
    Active support in developing & delivering medium to long term strategy plans.Data-driven insights to support actionable strategy & performance monitoring. Analyzing competitor activities, industry d...Show moreLast updated: 30+ days ago
    • Promoted
    Monk Entertainment - Senior Creative Strategist

    Monk Entertainment - Senior Creative Strategist

    Monk EntertainmentMumbai, India
    Job Title : Senior Creative Strategist Location : Mumbai (Andheri West) Experience : 2-4 Years Employment Type : Full-Time | On-SiteShow moreLast updated: 2 days ago
    • Promoted
    Brand & Creative Specialist

    Brand & Creative Specialist

    Paula's Choice SkincareMumbai, Maharashtra, India
    Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values...Show moreLast updated: 15 days ago
    • Promoted
    Creative Strategist

    Creative Strategist

    armorMumbai, Maharashtra, India
    About armor - In a world where everything is rapidly becoming commoditised, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not...Show moreLast updated: 30+ days ago
    • Promoted
    Creative Lead, Video Production

    Creative Lead, Video Production

    JoVEKalyan-Dombivli, IN
    JoVE is the world’s leading producer and provider of science video solutions, with a mission to advance scientific research and education. Our platform is trusted by millions of scientists, educator...Show moreLast updated: 6 days ago
    • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal SearchThane, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show moreLast updated: 30+ days ago
    • Promoted
    Equentis - Head - Brand & Content Strategy

    Equentis - Head - Brand & Content Strategy

    EquentisMumbai, India
    Head - Brand & Content Strategy is the role? We are looking for a brand strategy leader who will work closely with the senior leadership team to establish and chart out the...Show moreLast updated: 19 days ago