DBAT : Campaign Manager

DBAT : CAMPAIGN MANAGER

INTERNAL USAGE : No. of Vacancies :

Reports to :

Is a Team leader

Team Size : Grade :

Manager, Senior Manager

Business : Department :

Digital Banking

Sub - Department : Location :

Mumbai

About Digital Business and Transformation

The Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the banks own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies

About the Role

The Campaign Manager is responsible for managing various integration Projects, evaluating new Campaign tools and channels including approvals from IT / IS security and Implementation. The Campaign Manager also manages dataflows into Campaign Datamart, reviews dataflow logics and builds new data pipes for smooth processing of Campaigns

Key Responsibilities

Drive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building new Campaigns across various Business units)

Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and Streams

Drive Customer Centric Data enrichment with Customer personas / segments

Build Customer One View- across Campaigns, including building pipes for Google analytics

Spearhead Customer privacy with Customer-friendly contact policy norms and Opt-Ins

Evaluate new processes / tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing / UAT clearance

Manage Campaign Datamart- reviewing dataflows, rectifying / reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows from source to Campaign Datamart

Build / publish Project Dashboard and timelines

Liaise with various IT teams for Projects and Data

Qualifications

MBA from a reputed institute or Graduate with relevant prior experience of working on system integrations & Data management

4-5 years in system integrations & Data management

Role Proficiencies :

For successful execution of the job, the candidate should possess :

Knowledge on campaign management tools such as IBM Campaign (Unica)

Excellent communication (both verbal and written) and presentation skill

Strong analytical skill

Ability to manage multiple tasks / projects and deadlines simultaneously

Skills Required

Google Analytics, Data Management