Forcepoint - Campaign Operations Manager - Hubspot CMS

Responsibilities :

• Run quality controls & campaign logistics like a tight ship and secures smooth launch delivery & reduced user errors.
• Use best practices for email deliverability, streamline campaign operations and manage stakeholder expectations to provide speed and scale for prospect, customer and partner campaigns.
• Manage the delivery of list uploads, email, nurture, webinar, landing page campaign requests from field, digital, customer advocacy, customer support, renewal teams, product marketing / management.
• Run regular campaign sync meetings with stakeholders to resolve communication gaps in execution plans.
• Manage the email and webinar execution calendars providing timely insight to stakeholders on audience fatigue or messaging dissonance.
• Liaise with brand and content teams to improve email & landing page templates, subject lines, open, click through rate and content consumption.
• Liaise with global, digital team to modernize Pre-MQL nurture tracks to become contextual and based on activity.
• Train and manage the agency staff to delegate overflows due to workload or out of office within marketing operations team.
• Enable marketing operations run disciplined and predictable campaign management process.
• Define and prioritize optimizations for HubSpot including campaign setup, execution, tracking, lead management, scoring, and routing, nurture, targeting and audience segmentation.
• Build and monitor the backend automation of landing pages, emails, webinars, segmentation, ABM, nurture programs, UTM parameters, events, reporting, workflows, and digital programs.
• Perform list imports and identify areas of improvement.
• Understand and ensure compliance in accordance with global privacy standards / laws.

Process and Documentation :

Job Qualifications :

Dont meet every single qualification? Studies show people are hesitant to apply if they dont meet all requirements listed in a job posting.

Forcepoint is focused on building an inclusive and diverse workplace so if there is something slightly different about your previous experience, but it otherwise aligns and youre excited about this role, we encourage you to apply.

You could be a great candidate for this or other roles on our team.

The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability.

(ref : hirist.tech)