Media.Net - Manager - Campaign Management

We are seeking an experienced Manager - Campaign Management to lead and oversee marketing campaign planning, execution, and optimization. The ideal candidate will have strong expertise in digital and traditional marketing campaigns, analytics, and team leadership. You will work cross-functionally to ensure campaigns drive customer engagement, brand awareness, and revenue growth.

Key Responsibilities :

• Lead the end-to-end campaign management process including planning, development, execution, and post-campaign analysis across multiple channels (digital, email, social media, offline).
• Collaborate with marketing, sales, product, and creative teams to develop campaign strategies aligned with business goals.
• Manage campaign budgets and allocate resources efficiently to maximize ROI.
• Develop and implement segmentation, targeting, and personalization strategies to optimize campaign effectiveness.
• Oversee creation and testing of campaign content, creative assets, and messaging for consistency and brand alignment.
• Utilize marketing automation platforms and CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) to automate workflows and track campaign performance.
• Monitor key campaign metrics and KPIs such as open rates, CTR, conversions, and ROI; prepare and present reports with actionable insights.
• Lead a team of campaign specialists and analysts; provide mentorship, performance management, and professional development opportunities.
• Identify trends, market opportunities, and customer insights to recommend continuous improvements.
• Ensure compliance with relevant laws and regulations (e.g., GDPR, CAN-SPAM).
• Stay up-to-date with the latest trends, technologies, and best practices in campaign management and marketing automation.

Required Skills & Experience :

(ref : iimjobs.com)