Web Development Manager (Web & Martech)

Role Summary

Lead Amura's Development and QA teams to ship fast, stable, compliant web experiences across Shopify storefronts, WordPress / Laravel / Drupal sites, landing pages, and microsites. You'll drive predictable delivery, reduce client friction after launch , ensure marketing data readiness (GA4, pixels, CRM) , and scale automation and agentic AI to improve quality and speed. You'll champion Figma-to-build accuracy, SEO / WCAG / W3C hygiene, and performance-aware design, while rolling out Vibe coding tools , agentic AI assistants , and workflow automations across squads.

What You'll Own (outcomes)

Predictable delivery : Tighten plan vs actual; keep milestones on time; publish a weekly risk / decision log.

Low-friction launches : Lift 'first-time-right' rate; reduce client-reported issues; raise UAT satisfaction.

Marketing readiness : Code-level GA4 / GTM event hooks and pixels with evidence packs (GTM Preview, network traces).

Data integrity & CRM : Reliable integrations with Kylas, Zoho, Sell.do ; parity between site / app data and CRM; zero attribution breaks.

Release rhythm & hosting efficiency : Twice-monthly releases; sensible DigitalOcean / AWS EC2 sizing; effective CDN and cache rules.

Reusable building blocks : Grow FE / BE libraries; cut repeat work and recurring defects.

Automation & AI at scale : Deploy agentic AI and workflow automations to reduce manual checks, triage, and ops—measured time saved and quality uplift.

People & handoffs : Strong checklists and clean handovers across UI / UX → Dev → QA → PPC / Analytics ; continuous upskilling.

Day-to-day Responsibilities

Own delivery across multiple properties (Shopify 2.0, WordPress, Laravel, Drupal, landing pages, microsites).

Review solution notes for major releases (flows, data sources, acceptance criteria, edge cases); keep builds aligned to design and marketing needs.

Ensure accurate code-level dataLayer pushes / JavaScript events and API payloads for GA4 / Ads (values, currency, IDs, item arrays).

Oversee CRM integrations (field mapping, retries / queues, logs / monitoring); partner with Analytics to validate parity.

Establish CDN policies, image formats (AVIF / WebP), and asset versioning; keep pages lightweight without sacrificing creativity.

Implement and supervise agentic AI usage across Dev / QA (e.g., automated test suggestions, log triage, spec-to-checklist generation, onboarding copilots).

Roll out Vibe coding tools and AI pair-programming (e.g., ChatGPT, secure code assistants) for minor sections, boilerplate, and refactors—set guardrails and code review expectations.

Stand up workflow automations (e.g., n8n , and where suitable Zapier / Make) for lead routing, alerts, QA smoke triggers, nightly clean-ups, and deployment notifications.

Maintain a practical deployment and monitoring routine (twice-monthly cadence, backups, alerts, health checks) on DigitalOcean droplets / AWS EC2 .

Run a weekly Dev / QA health board (opened / closed, aging, blockers, parity gaps) and drive escalations to closure.

Coach Tech Leads, Senior Engineers, and QA Leads; ensure clear code reviews, evidence-based sign-offs, and measurable skill growth.

Team & reporting

Direct reports : Tech Leads, Front-end & Back-end Engineers (senior to trainee), QA Leads / Analysts.

Partners : UI / UX Lead & Designers (Figma), PPC (GTM owners), Analytics (GA4 / Looker Studio), Account / Project Owners.

Tech & tools you'll work with

Front-end : Modern JS, Shopify 2.0 (JSON), GSAP / SVG / CSS for motion, design system components.

Back-end : PHP ( WordPress, Laravel, Drupal ), REST APIs for analytics & Google Looker Studio .

Martech & data : GA4 , GTM (PPC manages container), code-level tracking hooks, pixels; Kylas, Zoho, Sell.do .

Automation & AI : Vibe coding tools , Agentic AI assistants (spec → tests, log triage, code suggestions, release notes), n8n (plus Zapier / Make where appropriate).

Hosting & delivery : DigitalOcean , AWS , CDN (cache rules, image formats), GitLab for versioning and peer feedback.

What We're Looking For (qualifications)

7–12 years in web development, with 3+ years leading cross-functional Development + QA teams in a Martech / digital environment.

Proven delivery of Shopify storefronts , performance-first landing pages, and multi-property websites (WordPress / Laravel / Drupal).

Hands-on experience with CRM integrations : Zoho (incl. APIs / webhooks), Salesforce (REST / Bulk, objects / fields, auth), plus exposure to Kylas and Sell.do ; comfort with field mapping, retries / queues, and data parity validation.

Strong grounding in GA4 / GTM (Dev owns code-level hooks), marketing pixels, and evidence-based tracking readiness.

Solid understanding of technical SEO , WCAG 2.1 , and W3C standards; able to enforce these at design and build handoff.

Practical server-side skills in PHP (WordPress, Laravel, Drupal) and API design for analytics / Looker Studio.

Modern delivery tooling : GitLab for versioning and peer feedback; containerization with Docker ; environment orchestration and scaling with Kubernetes (nice to have if not core on every project).

Hosting and performance sensibilities on DigitalOcean and AWS EC2 , plus CDN policies (cache rules, image formats, asset versioning).

Experience introducing and governing AI assistants (e.g., Vibe coding tools, ChatGPT / agentic workflows) and workflow automations (n8n / Zapier / Make) with measurable impact.

Clear, structured communication; turns client goals into buildable specs, measurable outcomes, and crisp handoffs with UI / UX, PPC, and Analytics .

Nice to have

Cost / performance tuning on DO / AWS; CDN cache and image policies; basic observability.

Experience with privacy / consent UX patterns and their effect on tracking and performance.

Familiarity with experimentation / A-B tooling, heatmaps / recordings, and CDP / tag governance.

How Success Will Be Measured (aligned To OKRs)

Delivery predictability : plan vs actual variance, on-time milestones, weekly risk / decision log discipline.

Launch quality : first-time-right rate, fewer client issues, higher UAT satisfaction.

Marketing data readiness : GA4 parity %, duplicate-event prevention, evidence pack completeness.

CRM reliability : daily sync success %, parity spot-checks, retries / queues effectiveness.

Release & hosting : cadence met, cost per 1,000 visits reduced, CDN cache hit ratio and TTFB improvements.

Reuse & debt : number and adoption of shared modules / components; recurring rework causes eliminated.

Automation & AI impact : % manual effort reduced, cycle-time gains, defect / issue reductions attributed to AI / automation.

People : training cadence, cross-skilling completion, review turnaround, partner team satisfaction.

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Skills Required

Gtm, W3c, Laravel, Wordpress, Drupal, Docker, Php, Gitlab, Aws Ec2, Wcag, Rest Apis, Kubernetes, Seo