Lead Management- MA

Position : Marketing Automation Leads Management – Associate / Sr. Associate

Industry : Finance, Digital

Location : Bengaluru

Shift Time : 6PM to 2.45PM

Marketing Automation Leads Management – Associate / Sr. Associate

Job Description

• Perform daily monitoring of online marketing campaigns and contact us / connect with an expert requests from our corporate websites.
• Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
• Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.
• Assess and recommend methods to optimize and streamline the lead process.
• Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
• Produce lead / opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
• Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.
• Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
• Collaborate with marketing & sales to understand when a lead is sales ‘ready’ based on scoring demographic & behavioral factors.
• Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
• Determines and assigns sales qualified leads to the appropriate sales person.
• Assign other inquiries to appropriate department, or address feedback directly.

Please share CV on hetal.p@aptita.com