Marketing Manager – Full-Stack, Hands-On
Vadodara
Full-Time | Experience : 10–15 years
Company : Phonon.io & 22North
About the Role
We’re hiring a Marketing Manager who’s hands-on, full-stack, and outcome-driven.
This is not a strategy-only or oversight role. You’ll write the content, build the decks, generate the videos and get the leads — end to end.
Once you’ve set the foundation — messaging, visual identity, and lead engines — you can engage freelancers and agencies to scale. But first, you’ll own it yourself.
We’re building two high-growth brands :
Phonon.io – Automation for customer conversations in BFSI & Travel
22North – Airline Tech for notifications, boarding, and disruptions
What You’ll Do
✍️ Content Marketing
- Create compelling content : videos, demos, blogs, website content, decks, case studies, emailers, LinkedIn posts
- Create quality assets that will enable the commercial team to close and upsell / cross-sell better
- Build product messaging aligned to audience pain points
️ Competitive Research
Study market trends and competitors across CPaaS, BFSI Tech, and Aviation TechBuild positioning documents, comparison tables, and insight decksFeed findings into content and campaign strategiesDesign (Execution-level)
Use Canva / Figma to create presentations, social graphics, banners, and brochuresEnsure all visuals follow a consistent and modern brand languageDevelop and manage lightweight design systems and templatesDigital Marketing
Run and manage campaigns across Google, LinkedIn, MetaExecute and optimize lead generation, remarketing, and nurturingMeasure CPL, conversion rates, and engagement — and iterate constantly✅ What We’re Looking For
10–15 years of experience in B2B marketing — SaaS, BFSI, Tech, or Aviation preferredProficiency in content, digital, and basic graphic tools (Canva / Figma, Google Ads, Meta Ads, Mailchimp / HubSpot, LinkedIn Campaign Manager)Excellent copywriting skills with a strategic mind and execution muscleComfortable owning the full funnel from visibility → engagement → leadsGrowth mindset with willingness to build, hustle, and then scale via external supportWhat You Get
Autonomy to build marketing from the ground upDirect access to founders and leadershipOpportunity to shape the brand voice across multiple geographiesFreedom to bring in freelancers / agencies after you've built the initial systems