Overview
CE handles single / multiple distributors ranging over different scale of business. They are
the representation of PepsiCo in market who is responsible for planning, deploying and
executing joint business plans and driving sustainable sales capability.
The CE will help distributor expand their business by coaching and working with the DB
and / or the team of sales representatives. They will be instrumental in resolving market
challenges and ensuring incremental business.
Responsibilities
Market
- Delivering Secondary monthly targets and Gross Revenue growth
- Planning routes efficiently to increase productivity
- Increase Net Distribution by increasing number of outlet served
- Increases Weighted Distribution by increasing SKU count in existing outlets
- Ensuring stock availability and Rack Execution as per planogram
- Relationship building in the market to maximize customer satisfaction
Training & Communication
One-on-One training of PSRs to develop business understanding & sales capabilityMonthly target setting for each salespersonWorks with salesperson in market to coach them on market executionMonitors salesperson performance using regular sales reportsCommunicates incentives and motivates salesperson to achieve targetsDistributor
Distributor / Hub / Spokes appointment and retirement for territoriesManaging DB health (ROI) by ensuring adherence to Joint Business planJointly responsible for recruitment and retention of sales representativesMinimizing expiry / stales by ensuring FIFO and stacking norms of productsTracking correct and timely delivery of orders in the marketEnsuring food compliance of every distributorFacilitating development of distributor on PepsiCo sales competenciesQualifications
Competencies
Knowledge
FMCG Sales and Distribution ModelComputer - Excel, Word, OutlookLocal language (good to have) and Basic EnglishData proficiency - ROI ModelSkills Required
Word, Outlook, Excel