Pre-Commercialization Business Development Representative

Market Development Representative - Phase 3 Specialist

Company overview :

TraceLink is a global software company with offices in Boston, Barcelona, Pune, Mumbai, and Singapore. Founded in 2009, we have over 1,600 customers, including 16 of the top 20 pharmaceutical companies.

TraceLink’s digital network is used by more than 290,000 Healthcare and Life Sciences entities around the world to digitalize supply chain operations between trading partners to create the visibility required to protect the medicines that patients rely on to lead healthier lives.

TraceLink is recognised as an industry leader by Gartner and IDC and has won many industry awards, alongside being recognised by Comparably for having a great company culture.

Role overview :

TraceLink is looking for experienced Market Development Representatives (MDR) to join our growing global team. As an MDR, you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink’s outbound & inbound leads, and diligently engage prospects to organize meetings with Sales Executives (SEs) and Account Executives (AEs).

This role is for a highly motivated individual who will be focused on generating qualified opportunities for TraceLink’s new logo acquisition team - clinical companies planning for their first product launch. This individual will act as a Market Development Representative (MDR) to perform outbound prospecting for targeted accounts, working in conjunction with the Sales Executives in each territory (US, EMEA, APAC) assigned to the MDR to set up qualified meetings. He / She will also need to follow up on MQLs generated from tradeshows, partner-driven events, digital marketing campaigns, and direct inquiries.

Responsibilities :

• Understanding of how clinical trials work - different phases , what is studied in the different phases of the trials, and where commercialization fits in
• Deeply research prospect accounts through public and private data sources
• Constantly monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness for successful deal closure
• Develop personalized strategies for outbound prospecting using email, cold calling, social media , and other channels to engage prospects to increase engagement and leads
• Qualify and score outbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness
• Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Executives (SEs) to prepare them for meetings
• Leverage teammates (Managers, SEs, and MDRs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
• Work with partners, including Marketing & Sales Operations, and Business Management, to enrich, cleanse, and triage account data
• Engage with functions such as Business Management, Marketing, and Sales Development Representatives to understand business priorities
• Document activity in Salesforce, report, and present qualitative and quantitative results every week

Qualifications :