Associate Director, Demand Generation

MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information services, first party collection of accounts receivables, business advisory services, and legal & paralegal services. Catering to a diverse clientele including small to large enterprises across various sectors, MNS has a dynamic workforce of >

150 employees, driving its vision of delivering comprehensive credit management solutions globally.

We are looking for an Associate Director, Growth Marketing who will design the GTM engine, run multi-channel demand generation (ABM + inbound + performance), standardize lifecycle journeys with Sales / BDR, and build the analytics stack that ties every rupee to revenue.

Key Responsibilities :

• GTM & Strategy : Define ICPs / segments, value propositions, annual growth plan, channel mix, and budget tied to revenue targets.
• Demand Generation & ABM : Run multi-touch ABM for top accounts (insurers, NBFCs, exporters, conglomerates);

orchestrate LinkedIn, email, webinars, events, retargeting.

launch / high-convert landing pages and calculators (e.G., BIR sample, LEI renewal, Debt Recovery Services).

deliver sales enablement (decks, case studies, battlecards).

manage attribution, forecasting, and weekly growth reviews.

measure ROI.

manage creative / PR / SEO agencies and martech vendors.

Qualifications :

strong SEO / content and paid acquisition execution at scale.

comfort reading SQL / JSON (Python a plus).

crisp storytelling, exec-ready reporting, and stakeholder management.

experience with PLG / self-serve motions and BFSI events.