Global Marketing Analytics Lead

Interested in joining OnceHub’s 100% remote team?

View all open roles and apply directly on our careers page : https : / / www.Oncehub.Com / careers

About OnceHub :

OnceHub ( www.Oncehub.Com ) is an innovative and thriving software-as-a-service company that focuses on streamlining scheduling and digital engagement processes globally.

We're a team of passionate and driven individuals living and working remotely across 4 countries, driving innovation through shared ideas and fostering a collaborative culture. You will work remotely from home (in India) with colleagues and stakeholders in multiple geographies.

Learn more about our employee led approach in our CEO video : https : / / www.Oncehub.Com / careers

About the Role :

We are seeking a highly skilled Marketing Analytics Manager to own the reporting, insights, and technical integrity of our core digital marketing and product analytics stack. This high-impact, individual contributor role is the critical intersection of advanced analytics, technical SEO monitoring, and data governance. You will function as the primary analytical owner, responsible for turning data into actionable insights, ensuring platforms are monitored, optimized, and compliant, directly connecting marketing strategy with measurable growth and performance.

Key Responsibilities :

The Marketing Analytics Manager will be the core analytical owner for the marketing ecosystem, responsible for the integrity, performance, and functionality of our digital data :

• Full-Funnel & Lifecycle Ownership : Serve as the subject matter expert and primary operator for full-funnel analytics and customer lifecycle tracking. This includes evaluating, introducing, and integrating data enrichment technologies (e.G., identity resolution, reverse IP lookup) and auditing the configuration and reporting in GA4, Mixpanel, and GTM (where utilized).
• Channel & Content Performance : Proactively monitor and report on full-funnel channel performance (SEO, Answer Engine Optimization (AEO), and Paid Media) and site health. This includes leveraging tools like Google Search Console, Semrush, and GA4 to analyze content effectiveness, Core Web Vitals, site indexing, and crawling issues.
• Lead Data Governance and Privacy Auditing by defining technical best practices for data collection and collaborating closely with the Engineering Team and the Privacy Officer to ensure the compliant, consistent, and accurate deployment of the CDP (RudderStack) and all tracking technologies.
• Reporting & BI : Own the development and maintenance of custom, cross-channel performance dashboards using BI and visualization tools. This involves combining data from analytics, channel-specific, and operational databases to support the Marketing team's comprehensive reporting needs.
• Strategic Collaboration : Collaborate with marketing stakeholders and the executive team to translate business questions into measurable KPIs and actionable analytics reports.

The Ideal Candidate Must Have :

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