Product Marketing Manager (Apply in 3 Minutes)

Job Title : Product Marketing Manager

Location : Hyderabad, India (Work from Office)

Department : Marketing

Experience : 3-8 years (B2B SaaS, U.S. market focus)

Zenwork Inc., the parent company of Tax1099 and backed by Spectrum Equity, is a leading force in digital tax compliance and regulatory reporting technology. With over a decade of experience, we've empowered over 500,000 businesses and 30,000 CPA firms to navigate the complexities of compliance with ease. Learn more about our innovative solutions at www.zenwork.com, www.tax1099.com, and www.compliancely.com.

About the Role :

We're seeking a passionate and results-driven Product Marketing Manager to join our team in Hyderabad, India. You'll play a pivotal role in shaping the market presence and driving demand for our B2B SaaS solutions, leading to accelerated growth and brand recognition.

Responsibilities :

• Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products, including market segmentation, messaging, pricing, packaging, and competitive analysis.
• Craft compelling product stories and messaging that resonate with target audiences across various channels.
• Manage product launches and ensure successful adoption through effective enablement programs for internal teams and external partners.
• Champion product knowledge and drive thought leadership through content creation, webinars, and industry events.
• Collaborate cross-functionally with sales, product development, engineering, and marketing teams to achieve shared goals.
• Track and analyze marketing performance metrics, identifying opportunities for improvement and optimization.

Qualifications :

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