Ecommerce Ads Executive - Specifically For Amazon Ads

Job Title

Ads Executive - Specifically For Amazon Ads

Location

Sector 25, Gurgaon, Near by Sikanderpur Metro station

This is a full-time on-site role

Job description

Position Overview :

We are seeking a highly skilled and results-driven Amazon Ads Executive to oversee and optimize our advertising campaigns on the Amazon marketplace. The ideal candidate will have in-depth knowledge of Amazon's advertising platform, a strong analytical mindset, and experience in driving sales and growth through effective ad strategies.

Key Responsibilities :

• Campaign Strategy and Execution :
• Develop and implement advertising strategies to drive sales and maximize ROAS.
• Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Run A / B tests to identify best-performing ads and refine targeting approaches.
• Performance Analysis and Optimization :
• Monitor ad performance metrics, including CTR, ACOS, TACOS, CPC, and conversion rates.
• Optimize bids, budgets, and targeting based on performance data.
• Generate detailed performance reports and provide actionable insights to improve campaign outcomes.
• Keyword Research and Optimization :
• Conduct thorough keyword research to identify high-converting keywords.
• Continuously refine keyword targeting to ensure relevance and competitiveness.
• Marketplace Management :
• Stay updated on Amazon's policies, trends, and updates affecting advertising.
• Collaborate with the inventory and operations team to ensure alignment of ad campaigns with stock availability.
• Competitor Analysis :
• Monitor competitors' advertising activities and strategies.
• Develop counter-strategies to maintain competitiveness.
• Budget Management :
• Manage advertising budgets effectively to ensure cost-efficiency and profitability.
• Forecast monthly spending and adjust as necessary based on sales goals and campaign performance.

Qualifications and Skills :

How to Apply -

CTC on offer - INR 25k to INR 35k per month

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Skills Required

Keyword Research, Budget Management, Performance Analysis, campaign strategy