Digital Marketing Manager

Key Responsibilities :

• Develop and implement comprehensive digital marketing strategies aligned with business goals
• Lead and manage multi-channel campaigns including PPC, SEO / SEM, social media, email , and content marketing
• Plan and execute SEO strategies to improve search rankings and drive organic traffic
• Create and manage engaging social media campaigns and ad creatives across key platforms
• Oversee email marketing campaigns, including segmentation, A / B testing , and performance optimization
• Collaborate with the content team to produce SEO-optimized content that supports lead generation and brand authority
• Monitor and analyze KPIs and performance metrics using tools like Google Analytics, Search Console , and social insights
• Manage and optimize digital advertising budgets to ensure effective spend and high ROI
• Stay ahead of industry trends, algorithm updates , and emerging technologies to refine marketing strategies
• Coordinate with internal teams including design, development, and copywriting for cohesive branding and messaging
• Present regular performance reports and actionable insights to stakeholders
• Maintain partnerships with digital vendors, ad platforms, and influencers
• Ensure compliance with legal and brand standards across digital campaigns

Skills Required

Seo, Email Marketing, Campaign Management, Web Analytics, Lead Generation