Responsibilities :
- Provide ideas and integrated strategies for brands and their digital (online) and experiential (offline) marketing campaigns
- Should have a flair for research while making new concepts and proposals for brands
- Conceptualise the entire campaign and provide end-to-end creative solutions based on the creative brief
- Work closely with the design and copy team to actualize the concept / campaign
- Ability to develop presentation and pitch decks for onboarding new clients
- The Strategy Planner is responsible for Vigor Launchpad onboarding new brands and contributing to the online and offline campaigns of brands.
- Staying up-to-date on consumer research and market trends
- Analyzing research, data and trends
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams
- Leading ideation and brainstorming sessions.
Requirements :
Excellent communication skills, both verbal and written.Experience leading client meetings.Analytical and problem-solving mindsetCreative and compelling storyteller.Strong research skills.Strategic thinker.Excellent presentation & communication skills.Experience Range - 2 years to 8 yearsHighly self-motivated with the ability to meet tight deadlines.Ability to thrive in a collaborative, dynamic and fast-paced environment.If interested, please share your resume on komal@vigorlaunchpad.com