Brand Strategist

Job Title : BrandStrategist / Assistant Brand Manager

About this role :

Uni is building a category-defining fintech brand. And reimagining credit cards for today’s internet consumer. It’s a revolution in credit card rewards - far simpler, richer, and built around real value.

We are looking for a high-ownership marketeer who connects

brand, product, performance

and

social

into one tight growth machine.

If you think in narratives and love turning ideas into shipped campaigns, this is for you.

What you’ll do :

Brand Strategy & Positioning

Conduct consumer research to understand user behavior

Shape brand narratives, discover value props, and ensure messaging hierarchy across touchpoints.

Build playbooks and improve them : tone, visual systems, storytelling angles, and campaign frameworks as needed.

Go-To-Market (GTM)

Lead GTMs for new features / benefits with clear ICPs, hooks, and channel mixes.

Write briefs; align creative, product, performance to one plane.

Support in strategising and executing campaigns.

Performance x Brand

Partner with our marketing team to translate brand ideas into

cost-efficient

performance creatives.

Build and iterate

winning ad systems

(thumb-stoppers, hooks, landing pages, offer ladders).

Content & Social

Build & drive the social calendar (IG / YouTube / LinkedIn / Twitter), creator collabs, and UGC loops.

Maintain a sharp POV; turn features into stories people share.

Work with external agencies & bring sustained customer engagement.

Partnerships & Integrations

Identify and negotiate high-ROI brand / merchant / creator partnerships.

Build co-marketing packs and measure lift (awareness, leads, activation).

Manage agencies / freelancers, budgets, timelines, and creative QA.

You have : 4–7 yrs

in brand / marketing (fintech / startups a plus)

Proven 360° campaign ownership & creative judgment

A VERY strong sense of strategy

Tight writing, clear decks, confident stakeholder management

Understanding of creator economy, PR-first stunts, and social-first ideas.

Comfort in working with cross-functional teams

Clear communication, bias to action, and willingness to experiment

A life outside work - hobbies, passions and original opinions

Why join us :

Learn aggressively in a fast-scaling new-age credit card business

Shape experience of lakhs of credit card users

Work in a collaborative environment that recognises creativity, ownership and outcomes.

Enjoy a high-trust culture where you are not chained to your desk. Always encouraged towards a work-life balance