![▷ [02 / 10 / 2025] Performance Marketing Lead](https://cdn-logos.talent.com/v1/logo/image?feedcode=jobtraffic-in&company_name=Eternz){kind=logo}
▷ [02 / 10 / 2025] Performance Marketing Lead
EternzIndiaAbout Eternz :
Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With 150+
premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1 jewelry
marketplace in a $94B+ category that’s racing online.
This is not just another role — it’s your chance to own performance marketing at internet scale and
drive the engine that powers India’s fastest-growing jewelry platform.
We’re looking for a hands-on Performance Marketing Lead who lives and breathes Meta & Google
Ads, understands CAC / LTV math deeply, and can scale campaigns that convert discovery into love
(and repeat purchases). Someone who thrives in building sharp campaigns, experimenting with
creatives, and pushing the ROI frontier week on week.
If you’ve been waiting to build, own, and scale performance marketing from the ground up and
shape the future of jewelry commerce in India, then this is the role for you.
Position Overview :
As a Performance Marketing Lead specializing in the Jewelry category, you will be responsible
getting quality traffic to the website / mobile and CAC is the core metric. You will be closely
working with the founder to strategize Marketing Campaigns across channels.
Core Responsibilities :
You will be a core part of our marketing & growth team. Basic Expectation is that you love
spending good amount of time on the ads dashboard, play with it and optimize campaigns
for best ROAS. Your responsibilities will include :
- Own key KPIs : Website / App Conversions, CAC, MAU, DAU, Stickiness, Retention,
Purchase Cohorts, Repeat Rates
categories, brands, and platforms (Meta & Google as core, but open to experimenting
with others like YouTube, Snapchat, Programmatic, Apple)
retention (repeat rates, cohort health, LTV)
reactivation
engagement and repeat purchases
customer touchpoints (ads, CRM, website, app)
strategies
with business objectives
Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic
Desired Qualifications :
Marketplaces
ads, DV 360
measurement
What is in it for you :
Additional Details :
hence it is a 6 day work week & we strongly believe there is no substitute for hard
work & passion!
being hands on with respect to every role
Website : www.eternz.com
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