Marketing Lead
Plant MetricsPune (district)1 day ago
Job description6-8 years in B2B SaaS marketing (industrial / manufacturing tech preferred) Proven track record building demand gen engines from scratch Strong content marketing skills (writing, storytelling, customer narratives) Hands-on with marketing automation (HubSpot, Marketo) and digital marketing Data-driven mindset—comfortable with analytics and ROI tracking
📣 Build the "MES for India" brand. Generate demand. Tell customer stories.
Plant Metrics is building India's smartest MES + IIoT platform. We need a Marketing Lead to establish category leadership and build a demand generation engine.
The Opportunity : Build marketing function from scratch. Generate 50-100 SQLs / quarter. Position PlantMetrics as the go-to MES solution for Indian manufacturers.
What You'll Do :
- Own demand generation (SEO, content, paid ads, LinkedIn, webinars)
- Create customer case studies
- Build brand positioning and messaging ("MES for India")
- Manage website, social media, and industry events
What You Bring :
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Marketing Lead • Pune (district)
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