Brand Strategist

and you know how to turn those into meaningful marketing. When you hear about a new prospect, your mind immediately goes to how we can engage them : which differentiators to spotlight, which case studies to share, and what thought leadership will resonate. You understand lighting, framing, and the authenticity that makes content connect.

About the Role

• Content & Campaign Execution
• Write weekly social media posts, biweekly articles, monthly case studies, and quarterly campaign activations, in line with the OCS tone of voice
• Support key industry events and branded OCS customer events
• Upload and manage your own content in the CMS system
• Digital Marketing Support
• Conduct keyword research and search analytics to support digital campaigns
• Collaborate with the regional digital team to ensure digital campaigns are locally relevant
• Understand basic AI tools and digital principles to enhance content creation
• Commercial Strategy Alignment
• Work with the Commercial Director to align marketing with pipeline priorities
• Support strategic bids and customer pursuits with tailored content
• Ensure thought leadership reflects commercial and customer needs
• Go-to-Market & Sector Strategy
• Participate in GTM workshops with sales and ops to define 2–3 priority sectors
• Co-develop sector strategy one-pagers : value proposition, thought leadership themes, growth pathways, segmentation, and must-win customers
• Build marketing plans that support sector growth, with guidance from the regional team
• Sales Enablement & Insights
• Create and localize presentations and pitch materials based on local insights
• Provide in-country market intelligence and customer pain points to inform strategy
• Track and report on content performance and engagement
• Brand & External Engagement
• Represent the brand in local forums, associations, and chambers of commerce
• Ensure on-brand external positioning on LinkedIn
• Help position OCS as an employer of choice and industry leader

Qualifications

• Minimum 5 years of experience in marketing, preferably in a B2B environment
• Proven experience in content creation, campaign execution, and stakeholder engagement
• Familiarity with digital marketing tools, CMS platforms, and basic SEO principles
• Experience working with commercial teams and aligning marketing with business strategy
• Experience with Salesforce is a pré

Required Skills

• A natural storyteller with strong writing and visual instincts
• Curious, proactive, and commercially aware
• Comfortable working across teams and balancing multiple priorities
• Digitally fluent, with basic photography and AI skills
• Passionate about purpose, people, and making marketing matter
• Able to spot a story in the moment, and capture it with your phone or camera

Preferred Skills

• Experience in a similar role within a fast-paced environment
• Advanced knowledge of digital marketing strategies