Dear Candidates,
We have an excellent opportunity for the profile of Marketing Manager
Experience : 4-8 years
Location : Bhayander
Job Description :
The Marketing Manager plays a pivotal role in enhancing brand visibility, driving customer engagement, and contributing to revenue growth through the development and execution of strategic marketing initiatives. In the context of the Hospitality and Quick Service Restaurant (QSR) industry, this role involves overseeing brand positioning, managing cross-channel campaigns, leveraging digital platforms, and identifying market opportunities to ensure consistent business growth and customer satisfaction.
Key Responsibilities :
- New Store Launch : Build go-to-market strategies and launch plans for new outlets — from pre-buzz to opening and post-launch traction.
- BTL & Local Store Marketing : Plan and execute on-ground activations to build awareness in the catchment area.
- Digital Campaigns & Performance Marketing : Run geo-targeted campaigns, social media content to drive awareness & performance campaigns to drive traffic.
- Aggregator Platform Management : Manage and optimize brand visibility and performance on food delivery platforms — including offers, banners, ratings, and conversions.
- Plan & execute offers : Monthly planning & execution of offers at the store & online aggregator platform
- Influencer management : Manage influencers, plan content & execute on social media.
- Cross-functional Collaboration : Work closely with operations, design, supply chain, and finance to ensure smooth execution of brand plans.
- Agency handling : POC for all external agencies
Job Type : Full-time
Pay : ₹60, ₹80,000.00 per month
Work Location : In person