Audience Manager - Web Analytics - IT

Adobe Audience Manager - RTCDP

Experience Range : 9-15 Years

Job Location : Mumbai / Pune / Gurgaon

Job Summary :

Adobe Audience Manager, Real Time CDP, Customer Journey Analytics, Adobe Workspace, JavaScript, JQuery, strategic thinking

Key Responsibilities :

• Define audience strategy, an analytics framework, and a roadmap to reach identified KPIs within the Technology stack (including, DMP, Analytics, DSP, Target etc.).
• Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes)
• Become the key resource for DMP segmentation
• Analyse integrated audience data and information to identify insights that support business decision and initiatives.
• Contribute to the creation of a cross-device segmentation strategy to establish a large pool of UID profiles for universal frequency capping;
• Understanding of the Adobe Experience Cloud including Analytics, Target, Ad Cloud and their relationship with customer data.
• Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp
• Ensure data and naming convention integrity across all media and marketing initiatives
• Knowledge of HTML, CSS, JavaScript and JQuery, JSON setup.
• Knowledge of query language preferably SQL.
• Strong analytical, quantitative and problem solving skills
• Excellent verbal and written communication skills to talk to and maintain relationships with various stakeholders
• Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
• Ability to effectively manage multiple work assignments while being able to shift priorities.

Required Skills and Experience :

Preferred Qualifications :

Education : B.E., B. Tech, BCA, MCA or Similar qualification in Computer Science

(ref : iimjobs.com)