Senior Marketing Manager

Role Overview

We are seeking a Senior Marketing Manager with deep expertise in Digital and Healthcare marketing to lead our brand and growth strategy. The ideal candidate will own patient acquisition targets, execute innovative campaigns across multiple channels, position and build our brand from scratch as the category leader in Women’s Digital health.

Key Responsibilities

• Develop and execute multi-channel marketing strategies (digital, offline, partnerships) to drive rapid patient acquisition and market share growth.
• Design data-driven campaigns leveraging Google Ads, Meta Ads, SEO, social media, and CRM platforms.
• Build brand awareness, drive qualified leads, and ensure strong conversion rates for consultations.
• Create, manage, and analyze marketing dashboards to track KPIs : acquisition, engagement, RoI, patient retention, and campaign effectiveness.
• Launch community outreach initiatives and referral programs to drive organic growth.
• Collaborate cross-functionally with product, engineering, and clinical teams to align messaging, patient journey, and service launches.
• Manage external agencies and freelancers as needed.
• Stay ahead of healthcare marketing trends and best practices in India.

Skills & Experience

What We Offer