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Specialist Marketing OTC

Specialist Marketing OTC

Dr Reddy's Laboratories LimitedHyderabad, Telangana, India
30+ days ago
Job description

Life Cycle Management

  • You will be responsible for understanding customer needs and insights with help of market insights team
  • You will own end to end ownership of managing Life cycle by building the brand architecture Global / Local innovations new patient segments brand extension ideas pill plus and consumerisation. Building Business case with growth scenario assessment.
  • You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Portfolio Maximization - Strategy

  • You will support country teams to Evaluate and classify the product portfolio as Build Milk Exit.
  • You will provide plan recommendations to country as well as monitor investment as per the strategy.
  • You shall assess promotional effectiveness and suggest country teams accordingly
  • You will be responsible to drive Cost optimisation - COGS / SCM overheads

    • Annual Brand Planning

  • You shall work closely with country marketing teams to build differentiators / brand levers
  • You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
  • You shall work closely with country teams SFE and digital marketing to deploy innovative GTM and access strategies.
  • You shall ensure adherence to Brand plan process in terms of rigour and preparation

    • New Product Ideation & portfolio development :

  • You will drive understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
  • You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs
  • You will drive development of Business Strategy- analyse Competition landscape Customer Journey and Insights develop TPP pricing packaging positioning - attribute analysis value proposition positioning concept check. Reasons to win.

    • New Product Launch Excellence

  • You shall work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
  • You shall work closely with the country to drive T-12 launch readiness Process - Market Analysis PESTLE Segmentation Targeting Positioning pricing KOL Mapping Distribution strategy Brand Levers Tactical planning Marketing Mix and spend. Also build T24 growth initiatives for new launches in collaboration with the country team

    • Marketing Excellence

  • You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools templates and processes to improve segmentation targeting positioning and communication
  • You shall work closely with the L&D teams for capability building among the country teams to make them future ready
  • You should have a good understanding of consumer communication packaging and media to ensure excellence in consumer led brand growth

    • Business Understanding :

  • You should have a sound understanding of Product Management - Process Customer Journey and Insights Positioning Ideation to Launch PLC Management Sales and marketing effectiveness metrics
  • You should lead the development and implementation in collaboration with Business Analytics Market Research and Competitive & Scientific Intelligence of a clear ROI-based approach to consumer marketing based on analytical models insights and information leading to best-in-class consumer marketing practices across the organization

    • Qualifications :

  • 4 to 7 years experience including Sales and Marketing
  • MBA from reputed institute
  • Experience in Brand Management Strategic planning Business analytics TA knowledge New Product - Ideation to Launch is preferred
  • Experience running successful projects including marketing campaigns
  • Good knowledge of digital marketing web analytics Google Ad-words and creating digital campaigns

    • Additional Information :

    Marketing COE is responsible for driving long term strategies & growth for brands in Emerging Markets. Driving excellence is of paramount importance for each member working in this function. OTC business is a key growth lever for DRL and OTC Marketing COE team is responsible for driving innovative consumerization strategies to deliver market beating growth. At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Experience : years

    Vacancy : 1

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    Marketing Specialist • Hyderabad, Telangana, India

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