Strategic Marketing Specialist

Job Description

Join us at the intersection of strategy, marketing, and impact.

We are looking for a smart, driven individual to join our Strategy and Marketing team—someone who is ready to learn fast, build strong foundations, and make a real impact in rural India. This is an on-site role based in Mumbai , preferably for candidates located in Mumbai or Pune .

Key Responsibilities

A. Strategy, Planning & Data Management

Conduct market research and competitive analysis to support strategic decisions.

Build dashboards and data tools to track business performance.

Develop short- and long-term planning (weekly / seasonal / annual) and cross-team alignment.

Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.

Lead small pilots, monitor impact, and iterate quickly to optimize performance.

B. Marketing & Advertising

Plan and execute full-stack marketing campaigns—digital, print, and on-ground.

Own BTL initiatives : demos, roadshows, community events, and activations in rural markets.

Generate qualified leads through influencer outreach, social media, and field campaigns.

Analyze campaign performance and optimize funnel conversion rates.

✅ Candidate Profile

Education

Graduate or MBA in Marketing, Agri-Business, or Finance

(Marketing preferred)

‍ Experience

0–3 years in Strategy, Marketing, or Rural Business roles

(Fresher or early-stage professionals welcome)

Skillset

Strong in Excel and PowerPoint

Working knowledge of Canva or similar design tools

Strong project ownership and multi-tasking ability

Mindset & Background

Agri-sector passion; rural roots or farmer family background is a plus

Thrives in startup chaos : ambiguity, testing, fast failures

Committed to impact; wants to build scalable change in rural India

Why Join Us?

Shape grassroots impact through field-level marketing and direct farmer engagement

Collaborate with IIT-B & Harvard alumni on high-impact strategic work

Work on next-gen agricultural machinery and rural tech

Be a change agent for Indian agriculture using cutting-edge innovation