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Strategic Marketing Specialist
TheRecAIMumbai, Maharashtra, India9 hours ago
Job descriptionPlan and execute full-stack marketing campaigns—digital, print, and on-ground. Own BTL initiatives : demos, roadshows, community events, and activations in rural markets. Generate qualified leads through influencer outreach, social media, and field campaigns. Analyze campaign performance and optimize funnel conversion rates. Graduate or MBA in Marketing, Agri-Business, or Finance (Marketing preferred) 0–3 years in Strategy, Marketing, or Rural Business roles (Fresher or early-stage professionals welcome) Strong in Excel and PowerPoint Working knowledge of Canva or similar design tools Strong project ownership and multi-tasking ability Agri-sector passion; rural roots or farmer family background is a plus Thrives in startup chaos : ambiguity, testing, fast failures Committed to impact; wants to build scalable change in rural India Shape grassroots impact through field-level marketing and direct farmer engagement Collaborate with IIT-B & Harvard alumni on high-impact strategic work Work on next-gen agricultural machinery and rural tech Be a change agent for Indian agriculture using cutting-edge innovation
📝 Job Description
Join us at the intersection of strategy, marketing, and impact.
We are looking for a smart, driven individual to join our Strategy and Marketing team—someone who is ready to learn fast, build strong foundations, and make a real impact in rural India. This is an on-site role based in Mumbai , preferably for candidates located in Mumbai or Pune .
🧭 Key Responsibilities
A. Strategy, Planning & Data Management
- Conduct market research and competitive analysis to support strategic decisions.
- Build dashboards and data tools to track business performance.
- Develop short- and long-term planning (weekly / seasonal / annual) and cross-team alignment.
- Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.
- Lead small pilots, monitor impact, and iterate quickly to optimize performance.
B. Marketing & Advertising
✅ Candidate Profile
🎓 Education
👨💼 Experience
🛠 Skillset
🧠 Mindset & Background
🌟 Why Join Us?
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Marketing Specialist • Mumbai, Maharashtra, India
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