Business Unit Head - Luxury Furniture

About us -

Wolf Casa is seeking a highly experienced General Manager capable of leading a large-scale luxury interior & furniture ecosystem with 180–250 crore turnover potential. The GM must have expert-level understanding of high-end furniture, modular kitchens, multi-category interior products, and strong command in P&L, sales strategy, team leadership, and premium client management.

The GM will be responsible for driving overall showroom profitability, managing multiple departments, building architect relationships, and ensuring Wolf Casa maintains its position as India’s leading luxury interiors destination.

Key Responsibilities

1. Business & P&L Leadership

Full responsibility of showroom P&L, profitability, budgeting, and cost control.

Annual business planning for 180–250 Cr turnover potential.

Monitor revenue streams across furniture, kitchens, lighting, décor, and custom solutions.

Evaluate CAC, lead funnel, sales margins, and vendor profitability.

2. High-Value Sales Leadership

Drive high-ticket sales (₹5 lakh – ₹5 crore per project).

Build and mentor a strong sales team with daily / weekly performance tracking.

Create sales strategies for retail clients, architects, builders, hotels, and corporate projects.

Achieve monthly / quarterly sales targets across 15+ product categories.

Strong negotiation skills with HNI / NRI clients.

3. Deep Product Expertise Across Categories

Candidate must have strong knowledge in all categories listed below :

Furniture & Modular Products

Modular kitchens (Italian & German systems)

Modular wardrobes & storage solutions

Luxury sofas, beds, dining, living room sets

Hotel furniture, office furniture, outdoor furniture

Custom-made and imported furniture

All types of finishes : PU, veneer, laminate, lacquer, metal, glass, stone, leather, fabric

Décor & Interior Products

Decorative lights & architectural lighting

Artefacts & luxury décor objects

Tiles & sanitary fittings

Doors, windows, and decorative hardware

Lifestyle & premium home accessories

Upholstery, furnishings & surfaces

Technical Knowledge

Furniture fittings (Hettich, Hafele, Blum, Grass, etc.)

Lighting technology basics

Material understanding (wood, veneers, stones, ceramics, metals, fabrics)

4. Showroom Operations & Experience Management

Ensure Wolf Casa’s ultra-luxury showroom standards are maintained at all times.

Oversee VM, display rotation, product experience zones, and brand partner communication.

Manage logistics, stock planning, warehouse coordination, and service escalations.

5. Architect / Designer Ecosystem Development

Build strong relations with architects, interior designers, builders, and PMC firms.

Plan visits, presentations, events, and collaboration programs.

Ensure architect referral conversions and B2B project closures.

6. Team Leadership (150 Staff)

Manage Sales Managers, Designers, Operations, Service, Warehouse & Back-office teams.

Daily performance reviews and KPI monitoring.

Training in product knowledge, luxury selling skills, and negotiation.

Build a disciplined, high-performance culture.

7. Reporting & Compliance

Maintain MIS reports for sales, leads, profitability, stock, and business progress.

Oversee CRM, ERP, purchase orders, and client project timelines.

Ensure adherence to Wolf Casa processes, policies, and brand standards.

Candidate Profile & Skill Requirements

Experience : 10–18 years in luxury interiors, furniture, modular kitchens, décor, or lifestyle brands.

P&L Management : Strong financial understanding and business acumen.

Sales Expertise : Must have handled 100–200 Cr annual business potential.

Industry Exposure : Should have worked with Italian / German kitchen brands, luxury furniture brands, and multi-category product portfolios.

Client Handling : Excellent with HNI / NRI clients, architects & corporate clients.

Communication : Polished English & Hindi, strong presentation and negotiation skills.

Leadership : Ability to manage large teams and fast-paced luxury operations.

Contact Details :

Mob No. : 7880082121 / 20

Email Add. : - hr@wolfcasa.in