Growth Marketing Manager

Company : BAV Electric (BHASUSA Technologies Pvt. Ltd.)

About the Role

We are looking for a one-person growth engine who can handle both online and offline marketing for our EV startup.

Your goal : grow app installs, web traffic, brand awareness, followers, and actual sales – and track everything with clear numbers.

Key Responsibilities

1. SEO & AI-Driven SEO

Own SEO strategy for website & blog (on-page, off-page, technical).

Keyword research focused on EV buyers, charging users, dealers, franchise leads .

Use AI tools (ChatGPT, Gemini, etc.) to :

Generate SEO-optimized blogs, FAQs, app descriptions, landing pages.

Create content briefs and outlines for faster content production.

Track rankings, impressions, and clicks using Search Console & other tools.

2. App Install Growth & Play Store Optimization

Improve Play Store SEO (ASO) – app title, description, screenshots, keywords, reviews strategy.

Run and optimize Meta Ads + Google Ads for app installs .

Work with product team to improve onboarding, retention, and reviews.

3. Meta Ads (Facebook + Instagram)

Plan, run, and optimize ad campaigns for :

App installs

Test ride & sales leads

Franchise / dealer enquiries

Follower & engagement growth

Set up proper tracking (pixels, events, UTM tags) and build reports for CPL, CAC, ROAS .

4. LinkedIn Growth & Brand Building

Grow LinkedIn company page + founder personal brand .

Post about EV industry, startup journey, dealer success stories, funding updates, etc.

Generate B2B leads (dealers, investors, corporate clients, fleet buyers).

5. YouTube & Video Content

Plan educational + review content around EVs, charging, EMI, subsidies, comparisons.

Coordinate script writing, shooting, and basic editing (or manage freelancers).

Optimize YouTube thumbnails, titles, tags, and descriptions for reach & subscribers .

6. Social Media & Content Creation

Own content calendar for Instagram, Facebook, LinkedIn, YouTube, and others .

Create or coordinate :

Reels, posts, carousels, stories

Blog posts, FAQs, emailers, push notifications

Maintain consistent brand voice and visual identity.

7. Google Merchant & E-Commerce / Dropshipping

Set up and manage Google Merchant Center for listing vehicles, accessories, and products.

Coordinate with suppliers for dropshipping / inventory light models where applicable.

Ensure correct product feeds, pricing, discounts, and campaign structures.

8. Online PR & News Articles

Get the brand featured in online news portals, blogs, and EV communities .

Draft press releases, founder stories, launch updates, success stories.

Build relationships with auto journalists, EV bloggers, and influencers .

9. Offline Marketing & Lead Tracking

Plan and execute local marketing around experience stores / showrooms :

Store branding, pamphlets, banners, standees

College & corporate campus activities

Society / Apartment events, test-ride camps

Create a system to track leads and sales from offline campaigns (Excel / CRM).

Work closely with store staff to improve conversion from walk-ins & leads .

10. Analytics & Reporting

Set up and monitor dashboards (GA4, Meta Ads, basic CRM / Sheets).

Track : installs, leads, calls, test rides, showroom visits, bookings, revenue.

Present weekly and monthly reports with what worked / what didn’t / next steps.

What We’re Looking For

2–5 years experience in performance marketing / growth / digital marketing .

Hands-on experience with :

Meta Ads, Google Ads, GA4 / analytics

SEO tools (Search Console, Ahrefs / SEMrush basic understanding)

Play Store / App Store optimization

Comfort with AI tools for content, research, and automation.

Strong content sense : can write or guide writing for social posts, scripts, ads, blogs .

Bonus (not mandatory) :

Experience in EV / auto / mobility / startup space

MBA in Marketing / Business / related field

Experience managing offline marketing & ground teams.

Personality & Culture Fit

You love numbers + creativity – you care about both CTR and story .

You are independent : can take a target and figure out how to reach it.

You are okay with experiments, failures, and fast iterations .

You enjoy working in a small, fast-paced startup where your work is visible.