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Head of Brand Innovation

Head of Brand Innovation

Bulwark HealthRepublic Of India, IN
22 hours ago
Job description

Location : INDIA Only (Remote)

Bulwark Health is an AI-driven healthcare technology company transforming revenue cycle management and value-based care. As we expand our team, we are looking to re-innovate our digital brand identity to reflect our innovation, credibility, and impact in healthcare.

We’re seeking a Senior Brand Manager who can own the end-to-end redesign, elevate our digital presence, and ensure brand consistency across all platforms. This role is perfect for a creative yet strategic professional with strong project management skills and experience in healthcare or SaaS branding.

What You’ll Do

Website Redesign & Management

  • Lead the brand redesign and relaunch, ensuring it is modern, responsive, and optimized for lead generation.
  • Define the website structure, user journeys, and navigation to maximize impact.
  • Collaborate with developers, designers, and content writers to deliver a seamless experience.

Brand Development & Consistency

  • Build and maintain Bulwark’s brand identity — including color palettes, typography, icons, and visual assets.
  • Ensure brand alignment across website, LinkedIn, blogs, email campaigns, and presentations.
  • Develop scalable brand guidelines for internal and external use.

    • Content & Visual Alignment

  • Work with the content writer to shape compelling, clear messaging aligned with healthcare technology positioning.
  • Map visuals and graphics to content themes for every section of the website.

    • Project & Stakeholder Management

  • Act as the primary point of contact for the website redesign project.
  • Manage relationships with external agencies, freelancers, and vendors.
  • Drive timelines, deliverables, and quality standards while keeping leadership updated.

    • Performance & Optimization

  • Ensure the website supports analytics, SEO, and conversion goals.
  • Continuously monitor and improve site performance post-launch.

    • What We’re Looking For

  • 8–12 years of experience in brand management, digital marketing, or website design leadership .
  • Strong background in UI / UX strategy and brand storytelling.
  • Proven track record of leading website redesign projects for SaaS, healthcare, or tech brands.
  • Proficiency with design tools (Figma, Adobe XD, Canva, or similar).
  • Familiarity with WordPress, Webflow, or HubSpot CMS .
  • Excellent project management, communication, and cross-functional leadership skills.
  • Strong aesthetic sense with the ability to translate complex concepts into clear, engaging visuals.

    • Why Join Bulwark Health?

  • Opportunity to lead a high-impact project shaping Bulwark’s digital identity.
  • Be part of a mission-driven company driving innovation in healthcare technology.
  • Work with a collaborative, forward-thinking leadership team.
  • Remote-friendly, with flexible working culture.

    • Interested? Send your resume to : hr@catalystinfolabs.com

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    Head Of Brand • Republic Of India, IN

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