EduFund - Content Manager

Responsibilities :

• Drive EduFund's content strategy across social, paid, and owned media.
• This includes daily posts, campaigns, and long-form content.
• Take ownership of the brand's creative output and oversee all creative deliveries across the marketing team.
• Write original, clear, and engaging copy for Instagram, LinkedIn, YouTube, Meta ads, Google Ads, landing pages, and other formats.
• Build and execute integrated campaigns in collaboration with designers, video editors, and performance marketing teams.
• Manage social media channels, including content calendars, scheduling, and optimization for each platform.
• Work with internal teams across marketing, partnerships, customer experience, and product to ensure consistent brand communication.
• Shape and maintain EduFund's brand identity, including tone of voice and visual direction.
• Handle brand-led content projects such as guides, content series, microsites, internal campaigns, and product storytelling.

Required Skills :

• 4 to 8 years of experience in content marketing, social media, or copywriting roles.
• Proven ability to write compelling content across platforms, including organic posts and paid ads.
• Experience managing social media calendars and publishing content on platforms like Instagram, LinkedIn, and YouTube.
• Strong understanding of branding, positioning, and storytelling.
• Ability to manage creative workflows with designers, editors, and other creators.
• Experience building content journeys across formats and channels.
• Excellent command of English with attention to tone, clarity, and originality.
• Familiarity with basic performance metrics for content and campaigns.
• Ability to manage multiple deadlines and work independently in a fast-paced environment.
• Degree in marketing, Communications, Journalism, English, or a related field.
• Postgraduate diploma or certification in advertising, branding, or digital marketing is a plus.
• Preferred But Not Mandatory.
• Experience in advertising, media, or creative agencies.
• Exposure to finance, fintech, or edtech sectors.
• Experience working with performance marketers and understanding ad content metrics.
• Hands-on experience with tools such as Notion, Canva, Buffer, Google Docs, and Meta Ads Manager.

(ref : iimjobs.com)