DENTSU - Senior Analyst - Paid Social

Key Responsibilities :

• Assist with campaign planning, implementation, and optimization of Paid Social media strategies across platforms such as Meta (Facebook / Instagram), LinkedIn, TikTok, Twitter / X, Pinterest, etc.
• Focus on day-to-day execution of paid social campaigns, ensuring timely launches, QA, pacing, and optimization.
• Proactively review and manage campaign performance data to identify issues or opportunities and implement data-driven improvements.
• Conduct weekly campaign tracking, performance analysis, and participate in regular client and internal update calls.
• Generate detailed performance reports and dashboards with insights on key KPIs (CTR, CPA, ROAS, etc.).
• Take ownership of campaign trafficking, QA checks, budget pacing, and performance consistency across client accounts.
• Work collaboratively with internal teams (strategists, creatives, planners) to provide insights and support campaign delivery.
• Provide initial insights and trend analysis to inform strategic planning and reporting for clients.
• Stay updated with the latest Paid Social trends, algorithm changes, and platform updates to inform best practices and innovation.

Required Skills & Qualifications :

Preferred Qualifications :

What We Offer :

(ref : iimjobs.com)