iSummation Technologies - Head - Marketing

Ahmedabad, Gujarat, India.

Experience : 8+ Years

Employment Type : Develop and execute end-to-end digital marketing strategies for India and the Global Market, including the US markets.

• Lead cross-channel campaigns (SEO / SEM, Social Media, Email, Paid Ads, Influencer & Display).
• Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation.
• Drive performance marketing to achieve lead generation, conversion, and revenue targets.
• Review campaign posts, communication materials, creative assets, and messaging approvals.
• Manage and review the teams daily deliverables, including social media posts, campaigns, and content calendars.
• Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organisational goals.
• Evaluate the performance of campaigns using analytics tools and prepare data-driven reports.
• Align digital initiatives with product roadmap, demand trends, and market feedback.
• Analyse market research to understand product positioning, demand patterns, and competitor activities.
• Oversee content strategy and localisation to fit regional audience preferences.
• Manage brand reputation and engagement across all online platforms.
• Identify emerging marketing tools, trends, and digital innovations for business growth.
• Create marketing automation workflows and manage CRM-based lead nurturing funnels.
• Monitor KPIs, web analytics, cost metrics, and campaign ROI.
• Support offline demand generation through corporate events, conferences, and networking platforms.
• Collaborate with Business Development on lead quality and funnel health.
• Prepare regular performance reports, insights, and recommendations for leadership.
• Manage budgets, allocate spending effectively, and ensure ROI-driven marketing outcomes.
• Build, mentor, and expand a high-performing marketing team across time zones.
• Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives.
• Implement retargeting and remarketing strategies to increase conversion touchpoints.
• Track customer engagement behaviour, retention metrics, and product adoption Proven experience managing digital marketing across Domestic & Global Markets.
• Strong understanding of online & offline demand generation channels.
• Hands-on with SEO / SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.
• Experience with CRM systems and performance analytics.
• Excellent knowledge of content marketing, lead generation funnels, and brand positioning.
• Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously.
• Strong analytical, leadership, and communication skills.
• Excellent understanding of audience behaviour, cultural nuances, and trends.
• Experience in managing large marketing budgets with measurable outcomes.
• Ability to thrive in fast-changing market environments.
• Growth-driven mindset with strong analytical ability.

(ref : iimjobs.com)