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Digital Media Strategist

Digital Media Strategist

Route Mobile LimitedRepublic Of India, IN
14 hours ago
Job description

Social Media Manager (Operational Role)

Location : Mumbai

Reports to : Communications Lead, India

About Us :

Proximus Global, combining Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect and engage everyone, everything, everywhere.

Job Mission :

Build and nurture vibrant digital communities, drive engagement, and empower employees as brand ambassadors through creative and strategic social media storytelling.

Key Responsibilities :

  • Develop, write, and schedule engaging content for LinkedIn and other social channels.
  • Monitor social media trends and conversations to identify engagement opportunities.
  • Manage online communities, respond to comments / messages, and nurture brand ambassadors through our Hootsuite platform.
  • Support employee advocacy program, creating tool kits and working with our brand team to build templates for content sharing.
  • Collaborate with design, communications, and marketing teams to ensure brand alignment.
  • Track and report on social media performance, providing insights for optimisation.
  • Contribute to editorial calendars and campaign planning.
  • Participate in brainstorming sessions and bring fresh, creative ideas to the table.
  • Provide ad hoc assistance for internal communications activities as appropriate.

Required Qualifications :

  • Bachelor’s degree in communications, marketing, journalism, or related field (or equivalent experience).
  • 3–5 years’ experience in social media management or digital communications.
  • Creative thinker with strong writing and editing skills.
  • Familiarity with major social platforms and analytics tools (e.G., Hootsuite).
  • Digital photography / video editing skills a plus.
  • Competencies :

  • Verbal and written communication
  • Teamwork
  • Analytical skills
  • Innovation
  • Adaptability and flexibility
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    Digital Media Strategist • Republic Of India, IN

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