Marketing Automation Specialist

We are seeking a  Marketing Automation Specialist (Contract, Remote)  to support our APAC marketing operations. The ideal candidate will have hands-on expertise in  Marketo  and  Salesforce , with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless automation, efficient pipeline conversion, and scalable marketing operations.

Requirements

RESPONSIBILITIES

• Manage and optimize  Marketo and Salesforce  workflows to support campaign execution and reporting.
• Build, monitor, and improve  lead lifecycle processes , including MQL–SQL pipeline conversion.
• Collaborate with regional marketing teams across APAC to align automation processes with business goals.
• Develop dashboards and reports to track campaign performance and lead funnel metrics.
• Ensure data accuracy, governance, and compliance across marketing systems.
• Support integration between marketing automation tools, CRM, and other platforms as required.

REQUIREMENTS