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Job Description : Digital Marketing Executive - Content & Social Media
We are seeking a creative and results-oriented Digital Marketing Executive with 2+ years of experience in blog creation, case study development, and social media management. The ideal candidate will have prior experience in SaaS or international markets and a keen interest or foundational understanding of the AI space. This role will play a key part in building our brand presence and driving digital engagement through LinkedIn and content platforms.
Responsibilities
Create engaging, high-quality blog articles , case studies , and thought leadership content aligned with our business goals.Manage and grow our LinkedIn presence by planning and executing a content calendar, posting regular updates, and optimizing for engagement.Work with internal team to convert client stories, project outcomes, and market insights into compelling content.Conduct research on industry trends, competitors, and audience needs to drive relevant and timely content.Plan and execute digital marketing campaigns to drive traffic, engagement, and conversions.Leverage email marketing tools like ZoomInfo, Apollo , and others for targeted outreach and lead nurturing.Proficient in developing marketing presentations, brochures , and other marketing collaterals to support business development and brand visibility.Create visually engaging posts.Monitor campaign performance across platforms and optimize content based on key metrics (reach, engagement, click-through rate).Qualifications
Minimum 2+ years of experience in digital marketing, content creation, or social media management.Strong writing portfolio including blogs, social media posts, or case studies.Prior experience in SaaS , B2B , or international markets preferred.Knowledge or strong interest in the AI and technology consulting space is a plus.Proficiency in tools like LinkedIn or social media scheduling tools .Proficiency in understanding of SEO and analytics tools.Excellent written communication, storytelling, and project management skills.Self-motivated, detail-oriented, and comfortable handling multiple content projects simultaneously.