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Senior / Lead Analyst - Digital Marketing

Senior / Lead Analyst - Digital Marketing

QBurstindia, India
18 hours ago
Job description

Experience6 - 9 yrs

Location

  • India - Trivandrum
  • India - Cochin
  • India - Calicut
  • India - Koratty
  • India - Chennai
  • India - Bangalore
  • India - Noida

QBurst is undergoing an exciting transformation and seeks a highly skilled professional to shape and execute analytics-driven marketing strategies for global clients.

Responsibilities :

  • Lead requirement analysis, consultation, and end-to-end analytics implementation across web and mobile platforms.
  • Collaborate with cross-functional teams to ensure analytics implementation and reporting align with business objectives.
  • Define Key Performance Indicators (KPIs) and measurement strategies to track progress toward marketing and business goals.
  • Build and manage advanced analytics dashboards by integrating data from multiple sources such as GA4, Adobe Analytics, CRM systems, ad platforms, and marketing automation tools.
  • Monitor and analyze performance across digital channels to identify trends, derive insights, and provide actionable recommendations.
  • Deliver high-quality analytics audits, reports, and optimization strategies on time.
  • Design, implement, and evaluate A / B tests to drive Conversion Rate Optimization (CRO).
  • Serve as a trusted advisor on analytics best practices, measurement frameworks, and emerging trends.
  • Requirements :

  • Analytics-certified professional with at least six years of experience in analytics and reporting.
  • Strong hands-on expertise with Adobe Launch, Adobe Analytics / AEP, GTM, and GA4.
  • Familiarity with additional tools such as Heap, Mixpanel, or Firebase is a plus.
  • Strong quantitative and problem-solving skills, with experience working with and joining large, multi-source datasets.
  • Proficiency in creating client-ready dashboards using Looker Studio, Tableau, or Power BI.
  • Excellent communication and presentation skills; capable of simplifying complex insights for both technical and non-technical stakeholders.
  • Self-starter with the ability to operate as a thought leader, trusted advisor, and influencer with clients and stakeholders.
  • Meticulous attention to detail, with proven ability to deliver under deadlines.
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    Digital Marketing • india, India

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